We’ve all heard it: “Don’t use the same content twice or Google will penalise you.”  Here’s why you don’t need to be worries about duplicate content. And look, I get where that comes from. Years ago, there were a few bad eggs in the industry who took one website, duplicated it across ten different domains, […]

I’ve been hearing it everywhere lately: “SEO is dead. ChatGPT has killed it. Why bother?” But this isn’t the first time SEO has been pronounced ‘dead’. Ten years ago, people lost their minds over duplicate content. “Google’s going to shut you down. SEO’s finished. Don’t bother writing blogs.” And guess what? They were completely wrong. […]

When was the last time you bought from someone the very first time you saw them? Never, right? So why do we expect our prospects to? That’s the trap most business owners fall into. They throw money at ads, cold calls, or some SEO trick, and think clients will roll in. Doesn’t happen.   Because […]