At a glance, many service-based businesses might seem like they have a functioning website. They’ve got a home page, an about page, a services page, a contact page. The bones are there. But very few of them have a true million-dollar service page built to convert a specific buyer. But when you look at the […]

I hear it all the time: “Do you really need a website? It’s all social media these days. Nobody cares about websites.” In fact, I’ve been hearing that for the last 19 years. Every time a new “website replacement” comes along, whether it’s social media or some “all-in-one” marketing platform, the narrative is the same: […]