“I’ll just cancel my CRM to save a few bucks. My contact list isn’t big enough anyway. I don’t really need it.” I see rubbish like that all the time. And usually, it comes right after someone’s had a nice little chat with their accountant – someone who probably doesn’t fully understand the real CRM […]

If you punch a one-sentence prompt like “write a blog on X” into ChatGPT and just publish whatever it spits out, Google is going to put you in the doghouse. That’s because Big G is getting smarter. Just publishing consistently isn’t enough to get you on Page 1 anymore – especially in a world where […]

At a glance, many service-based businesses might seem like they have a functioning website. They’ve got a home page, an about page, a services page, a contact page. The bones are there. But very few of them have a true million-dollar service page built to convert a specific buyer. But when you look at the […]

I hear it all the time: “Do you really need a website? It’s all social media these days. Nobody cares about websites.” In fact, I’ve been hearing that for the last 19 years. Every time a new “website replacement” comes along, whether it’s social media or some “all-in-one” marketing platform, the narrative is the same: […]