When you post in LinkedIn there are 2 ways to load that social content.

Either as a ‘Post’ or an ‘Article’.

Most people only ever do ‘Posts’, and that’s OK, but what if you have some epic content?

That subject we’re so passionate about, maybe we already have ‘Cornerstone Content’ on our website, or it’s in the pipeline and we want a truckload of traffic to see that epic content.

So if you busted your gut to get that written, how do you leverage that fully in LinkedIn?

An ‘Article’ is then the way to go.

And to help it become the pinnacle content you know it should become, create a swag of different ‘Posts’ with a link to the full ‘Article’.

You with me?

Smart Actions:

1) Create a blog post or use an existing blog post content from your website

2) Take that content, tweak it to suit being used as a LinkedIn ‘Article’

3) Using info from that content, create a swag of social media snippets you can then use as ‘Posts’ linking to that epic ‘Article’

Got it?

You will see your article ‘Views’ grow with this ‘Evergreen’ article on LinkedIn PLUS you’ve found a solid way to create and grow a swag of social media posts you can ‘recycle’ on LinkedIn.

You’re welcome!

We should connect on LinkedIn if we haven’t already >

https://www.linkedin.com/in/thepeterbutler/

See my Articles on LinkedIn >

https://www.linkedin.com/in/thepeterbutler/detail/recent-activity/posts/