The ‘footer’ section of your website helps ‘pull’ very important information together, and adds to the whole better ‘user experience’, which in turns means a high performing website.

Some footer information benefits a Google Friendly angle (SEO – Search Engine Optimisation).

Other information helps build your branding awareness like Social Media links. Really important that the links open in a new tab, otherwise you’re effectively taking people away from your website, and that would be silly 🙁

Having them go check out your social platforms is great, but keep them on your website at the same time, make sense?

As discussed before, having your core easy to find contact info in the footer is crucial too.

Smart Actions:

1) Check your footer now.

2) Contact details:

• Phone
• Address if Location Business
• Link to the contact page

3) Google Map

4) Social Media links (Open in NEW Tab)

5) Links to primary service pages

6) Privacy Policy – Current

7) Copyright & Date

We hope that helps.

Would a ‘User Experience’ audit help?

https://www.smarterwebsites.com.au/yes/100-days-web-report/