Why the Bottom of Your Website is SO Important!
Your website’s footer is a pivotal element that unifies crucial information, enhancing the overall user experience and ultimately, boosting your website’s performance.
Utilizing the footer effectively can favor a Google-friendly approach (SEO – Search Engine Optimization).
Furthermore, it can amplify your brand awareness with elements like social media links. It’s crucial these links open in a new tab to avoid diverting visitors from your website – we wouldn’t want that, would we?
While it’s beneficial for your audience to explore your social media profiles, it’s equally important they remain on your website. Sounds fair, right?
Another point we’ve previously emphasized is the necessity for easily accessible contact information in your footer.
Smart Actions:
- Review your website’s footer.
- Include contact details:
- Phone
- Address (if a location-based business)
- Link to the contact page
- Integrate a Google Map.
- Add Social Media links (ensure they open in a NEW tab).
- Have links to primary service pages.
- Ensure your Privacy Policy is up-to-date.
- Include Copyright & Date information.
We trust this information is helpful.
Would you find a ‘User Experience’ audit useful?