Case Study Models
We all know the power of testimonials and client reviews right? "What other's say about us, is infinitely more powerful than what we say about us..."
Then there are case studies, which is a whole new level of the preponderance of proof that we are, the 'go to' people that can help, or solve our prospects issues. Make sense?
The core POWER difference between a 'review' and a 'case study' is this:
A review is what other's say about you, a case study shows what you can do for others. See the subtle but powerful difference?
How many of us have invested enough time into getting it up to the level it should be?
I’ve recently created a 'Smarter Reviews' system, you can see our 'Wall of Love' here > https://www.smarterwebsites.com.au/testimonials-reviews/
Google My Business - 36 Reviews
LinkedIn - 44 Recommendations
Facebook - 23 Reviews
True Local - 11 Reviews (albeit, some very old) BUT I haven't leveraged from it as well as I could or should have.
HOW CAN YOU BETTER LEVERAGE the POWER OF CASE STUDIES?
Here's a model of presenting case studies I created years ago.
Case Study Models:
Circle ONE heading from each section of the sections below that suits your business model (SEE EXAMPLE BELOW)
The Client: Title:
The Problem: The Challenge: Situation:
The ‘problem’ section has to have a punch. In other words, it has to signify something to the person who reads it, something that they are able to relate to. Focus on how the topic impacts the reader.
The Solution: The Goal: The Plan: The Journey: Solution:
Show the process your customer went through as she tried to find a solution. Make your reader identity with your customer. If your reader says, "Hey that's happening to me!" you're dead on target!
The Result: The Outcome: Saving:
Show your reader the process required to implement the solution selected by your customer. This step is also a good place to discuss the results and benefits your customer received because she selected your product.
The Client Feedback: Client Rave: Review:
In the page bottom and/or in a page tab and/or the specific sidebar
(What call to action would be appropriate on each case study? Suggested call to action below)
EXAMPLE: (Click to Enlarge)
If you’ve read this far down, we should talk…
Simply pick up the phone, we’ll have a quick chat, to see how we can solve your situation and we’ll go from there.
Call 08 9439 2820 – or book a 1 to 1 with Peter B Butler
Products/Services/Toolkit/Modules Used to Solve Problems
If you have different services used to solve client’s problems, then list the services used.
Services from our industry: Use yours…
+ Brand Development
+ Web Development
+ Content Services
+ Web Design
+ SEO & Social Media
SEE THOSE CUSTOM STYLED CASE STUDIES HERE:
A great post on case studies right here from a colleague: