We all know the power of testimonials, client reviews and case studies.
How many of us have invested enough time into getting it up to the level it should be?
I’ve recently invested a lot of time into getting my fair swag of online reviews.
Google My Business - 26 Reviews
LinkedIn - 44 Recommendations
Facebook - 23 Reviews
True Local - 11 Reviews (albeit, some very old) BUT I haven't leveraged from it as well as I could or should have.
I found this awesome resource from our local online hero copywriter Rhonda Chapman
Here's a model of presenting case studies I created years ago.
Case Study Models:
Circle ONE heading from each section of the sections below that suits your business model (SEE EXAMPLE BELOW)
The Client: Title:
The Problem: The Challenge: Situation:
The ‘problem’ section has to have a punch. In other words, it has to signify something to the person who reads it, something that they are able to relate to. Focus on how the topic impacts the reader.
The Solution: The Goal: The Plan: The Journey: Solution:
Show the process your customer went through as she tried to find a solution. Make your reader identity with your customer. If your reader says, "Hey that's happening to me!" you're dead on target!
The Result: The Outcome: Saving:
Show your reader the process required to implement the solution selected by your customer. This step is also a good place to discuss the results and benefits your customer received because she selected your product.
The Client Feedback: Client Rave: Review:
In the page bottom and/or in a page tab and/or the specific sidebar
(What call to action would be appropriate on each case study? Suggested call to action below)
EXAMPLE: (Click to Enlarge)
If you’ve read this far down, we should talk…
Simply pick up the phone, we’ll have a quick chat, to see how we can solve your situation and we’ll go from there.
Call 08 9439 2820 – or use our contact form (Link to contact page, opens in new tab, to keep this page open)
Services/Toolkit/Modules Used to Solve Problems
If you have different services used to solve client’s problems, then list the services used.
Services from our industry: Use yours…
+ Brand Development
+ Web Development
+ Content Services
+ Web Design
+ SEO & Social Media