Online Brochure vs Calls To Action Websites
Is Your Website Simply An Online Brochure?
For some companies, a website that serves as an ‘Online Brochure’ does the job perfectly. This kind of platform operates as an online information hub. However, only those businesses that have alternate streams for acquiring new clients would find this type of website sufficient.
So, what’s the alternate approach?
A website peppered with ‘calls to action’ triggers visitors to initiate a conversation. This can be achieved through numerous action prompts and web forms such as:
- Request a quote
- Schedule an appointment
- Need assistance?
- Free consultation
But, don’t limit your potential.
We recently incorporated a ‘book an appointment’ call to action into a client’s online brochure-style website. The result? The client now frequently finds web visitors scheduling appointments that sync automatically with their calendar.
Imagine having your website work independently like that!
So, how do you transform your online brochure into a ‘call to action’ website?
Minor modifications like these can ensure your website visitors remain engaged and are nudged to take the next step towards doing business with you.
Here’s something to ponder: “Out of 100 visitors to your website, how many can you actively market to?”
Smart Actions:
- Reflect on the type of call to action you can integrate into your website to better connect with your visitors.
Could a ‘User Experience’ audit be beneficial?