Online Brochure vs Calls To Action Websites
What style website is yours?
All some businesses need is an ‘Online Brochure’ style website.
They use it as an online information source.
ONLY businesses with another source of new business would be happy with this style website.
What’s the difference?
A website with ‘calls to action’ prompts web visitors to enquire, using various action statements and web forms like –
- get a quote
- book now
- need help?
- complimentary consult
Don’t sell yourself short though.
We recently added a call to action – ‘book an appointment’ – to an online brochure style website and the client now gets web visitors regularly scheduling meetings which are connected with their calendar.
All on auto-pilot.
So, how can you turn your website into more of a ‘call to action’ website?
Website tweaks like these can keep website visitors engaged and advancing towards taking the next step of doing business with you.
Here’s a question “Out of 100 visitors to your website how many are you now able to market too?”
1) Consider, what call to action can you add to help you connect with your website visitors?
Would a ‘User Experience’ audit help?