Think about this - out of every 100 visitors that arrive on your website, how many can you effectively engage in marketing efforts?

Your website might be aesthetically pleasing, loaded with engaging visuals, but if there's no mechanism to capture visitor details such as names and email addresses, you're potentially overlooking 95% of potential leads landing on your website.

If you're pouring money into social media advertising just to bring traffic to a site without a lead collection method, you're essentially wasting resources. It's wise to pause until you've installed a lead collection tool on your site.

The term for such a tool is a 'lead magnet'. It comes in various forms, but it's always a value-added item for visitors that's concise and easy to digest. Some examples are:

• Free Report
• Worksheet
• Template
• Checklist
• Cheat Sheet
• Case Study

The lead magnet sparks the relationship-building process with prospective clients.

Smart Actions:

1. Determine whether your website has an opt-in feature.
2. If it does not, brainstorm and create a valuable, easily digestible piece of content.
3. Ensure that your lead magnet is designed to attract leads.
4. Hire a web developer or do it yourself to integrate this into your website in a prominent location.
5. Establish an autoresponder system to immediately send your lead magnet to new leads.

www.smarterwebsites.com.au/services/lead-generation-systems