Lead Capture Online

Think about this - out of every 100 visitors that arrive on your website, how many can you effectively engage in marketing efforts?

Your website might be aesthetically pleasing, loaded with engaging visuals, but if there's no mechanism to capture visitor details such as names and email addresses, you're potentially overlooking 95% of potential leads landing on your website.

If you're pouring money into social media advertising just to bring traffic to a site without a lead collection method, you're essentially wasting resources. It's wise to pause until you've installed a lead collection tool on your site.

The term for such a tool is a 'lead magnet'. It comes in various forms, but it's always a value-added item for visitors that's concise and easy to digest. Some examples are:

  • Free Report
  • Worksheet
  • Template
  • Checklist
  • Cheat Sheet
  • Case Study

The lead magnet sparks the relationship-building process with prospective clients.

Smart Actions:

  1. Determine whether your website has an opt-in feature.
  2. If it does not, brainstorm and create a valuable, easily digestible piece of content.
  3. Ensure that your lead magnet is designed to attract leads.
  4. Hire a web developer or do it yourself to integrate this into your website in a prominent location.
  5. Establish an autoresponder system to immediately send your lead magnet to new leads.

www.smarterwebsites.com.au/services/lead-generation-systems

Share the Knowledge... Spread the Word...

DO YOU NEED HELP WITH THAT?

CALL 08 9439 2820 NOW OR SIMPLY FILL IN THE FORM BELOW

Related Posts

SEO Made Simple – Keywords

00:00    Welcome to another session of Smarter Business Tips...
Read More about SEO Made Simple – Keywords

Smarter GDPR Compliance for Australian Business

GDPR for Australian Businesses (general data protection regulation) You would...
Read More about Smarter GDPR Compliance for Australian Business

Mobile First Indexing | 5 Must Knows

Since early 2018 Google has been issuing notifications on ‘mobile-first...
Read More about Mobile First Indexing | 5 Must Knows
Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Call Now Button