ASAP Plumbing and Gas Relaunch

Oct 30, 2019

The Client:

Luke is the owner/operator of ASAP Plumbing and Gas. He has over 10 years’ experience in the plumbing industry and has a passion for creating a hard-working team and helping train the plumbers of tomorrow.

Through his experiences as a plumber he has developed a love for bathroom renovations which led him to start up ASAP Bathroom Renovations.

Luke needed SEO done to get more web traffic to build his business. Trouble is his website was built in an obtuse website CMS (content management system) Website x5.

According to the "Usage of Content Management Systems" only .1% of the worlds website use this platform. (See > )

We know from experience that if we tried to do SEO in any other platform than WordPress it would not end well. The client would get frustrated with slow results, we would get frustrated with slow progress. So we opted out of the SEO until the website had been updated.

Luke was prepared to come on board as an SEO client the day we met, we declined. We scoped rebuilding the website, with an improvement in core SEO site structure.

We benchmark a website and it's SEO rankings before we even touch a new project

We know that just because of the way the platform is setup that Google will index more pages quickly.

We rebuilt the website from the ground up. We also had a 1 to 1 Wireframe Design and Strategy Session to better define how we were going to get better visitor engagement, and increase enquiries.

We also needed to consider that a part of the business that Luke wanted to boost was 'Bathroom Renovations'.

The site now looks stunning, and represents the standard of work that ASAP Plumbing and Gas work to.

With the core SEO improvement, especially when we come on board for 'Dynamic SEO' the marked increase in traffic will skyrocket their business.

The Before and After:

This is how the website displays on a PC



The Praise:


We recently engaged Smarter Websites to provide us with a complete overhaul of our website and we are very pleased with the outcome.

We were particularly impressed with the process and ease of communication with the development team. We will definitely be using their services again in the near future.

The Package:

Services/Modules Used to Solve the Problem

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