What’s Your Marketing Mix? See What Google Has Resorted To!

So many businesses think once they have a website, a steady stream of new clients will flood in. I call it the “build it and they will come” theory. Good luck with that! That’s a big statement seeing as most of our work is websites, but…

We all need a MIX in our marketing for maximum success.

That includes ways to get new clients, run referral campaigns, develop client retention strategies, do email marketing and so on.

I’m a modeller. I look at what others are doing and adapt it. Hey, why reinvent the wheel?

Imagine my surprise when a year or so ago I started getting direct mail letters from Google. There’s a photo on the left.

Even Google Use Direct Mail – yup, letterbox stuff!

They were well crafted, pushed a few “pain” buttons, with a headline “Around 63,571 potential new customers are trying to find you each month with Google searches like – example list of search terms I’m competing for.”

How many of those 63,571 customers would you like? I’d be a happy man at 1/2 % = that’s 317 new clients! I’d love that sort of a cashflow boost!

So here’s the mighty Google, biggest search engine on the planet, online resources beyond belief, taking their marketing “offline”.

It’s not a matter of “Can I use this model in my business?” but the REAL question is “HOW can I use this model in my business?”

And that’s my point. Be a modeller!

A website is just one of tools in your marketing mix. Your website needs to rank well so you get traffic, so you get new takers for your product or services. It also needs to help you establish trust, credibility and position you as the leader in your field. We do particularly well helping our clients in all of the above.

But you need more than that.

What are you doing with your existing or past clients?

It’s like the “diamonds in the farmer’s field” story. The farmer leaves the farm and goes off in search of riches, scouring the world for gold and gems and fortune only to find nothing and come back penniless and disheartened.

With no money for food he starts sowing the fields and lo and behold, there’s diamonds in his own fields.

So how do you harvest your field of diamonds?

  • How do you tap in to the huge resource of referrals your happy clients could give you?
  • How do you motivate, reactivate or inspire lost, old or previous clients to come back?
  • When was the last time you used direct mail with a short sharp punchy message? (as opposed to a long style ordinary newsletter)

Look at what Google are doing are doing and ask yourself the question – “HOW can I use this model in my business?”

My business is exactly the same as yours – so many things to do, such little time.

  • It’s needs to be easy – anything complicated and it just won’t happen.
  • It needs to be quick and simple – none of us want to waste our time.
  • It needs to be really cost effective – we’ve already shelled out serious money with marginal results.
  • It needs to be “outside the box” because people are suffering from the “AMEGO” marketing syndrome.

(“And My Eyes Glaze Over” marketing syndrome – ordinary boring same as everybody else marketing pieces that people don’t notice anymore,  so it’s not effective marketing crap that the brand marketing big boys tell you, “do it more often”, right, spend more of my money for the same miniscule marketing results model)

That’s the power of postcards and greeting cards.

6 Reasons Why You Should Be Using Postcards and Greeting Cards In Your Marketing Mix!

Reason 1: It WILL get read!

If you receive direct mail, your name, in a handwriting font, wouldn’t you open it?

Reason 2: High Impact.

Postcards and greeting cards have a high impact. Most times we know when a letter is a boring marketing piece. Many people will just throw the letter away without opening it.

However, with postcards there’s no envelope to hide the message, it has to get read. A greeting card is the same, it’s thicker, more noticeable and with a hand-writing font it will ALWAYS be opened.

It’s almost impossible to throw the postcard or greeting away without looking at its message.

Reason 3: Low Cost.

Postcards and greeting cards are a low cost way to stay in touch, make offers, include vouchers, send a birthday or Xmas card, get referrals.

Reason 4: There’s Less Mail Now Than Ever Before!

There is less direct mail now than in the last 20 years. Many people are opting for online bills and email notifications than ever before so as a result there is actually a lot less mail being delivered. Yes, there’s still junk mail, but they are just letterbox stuffers, they get dumped.

Reason 5: Updates and Cleanses Your Mailing List.

They keep your mailing list clean. One of the benefits is that it will be mailed back to the sender if it has a bad address, which helps you update your list.

Reason 6: Simple!

Postcards and greeting cards are simple to create and send.

Have a look at this complete online automated business card system. Your cards are personalised, printed, stuffed, stamped and mailed for you. Simple!

Get Some Mix Into Your Marketing!


Get your clients actively giving you referrals! If every client gave you only one referral, your business would double overnight.

Check it out now and you can test drive it, no obligation, send one to yourself if you like. 5 minutes and you’ll know!

You don’t have to touch the postcard at all. It’s all done for you with the push of a button. Click the Smarter Cards link and open up a whole new world of personal, one on one, really impact your clients and relationship building marketing.


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Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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