AllWest Projects Relaunch
Aug 19, 2019
With a wealth of knowledge from over 20 years in the industry, Allwest Projects exceed expectations with the quality of their work and professionalism with renovations in Perth.
With a register of fully qualified, reputable tradespeople, Allwest Projects guarantee reliability and high quality of work, and timely completion.
The existing website was not quite 12 months old and was their second website. We ran an audit and it scored very poorly, hard to build a solid business on a poor foundation (excuse the pun)
User Experience - 59/100
Conversion Optimisation - 8/100
SEO/Online Visibility 41/100
Performance and Security - 45/100
We started with a redesign concept to improve the 'conversion optimisation' as well as 'user experience'.
The primary focus was to showcase their project handiwork far more powerfully, as well as better define their 3 primary core service areas.
Ultimately improve 'click throughs' from the homepage to internal pages, to help SEO and user engagement.
We broke down ALL the core services into primary categories, then individual service offerings.
We then organised these to be displayed on the homepage according to priority and best leveraged the design and flow.
The client also then provided actual project images rather than stick images.
The website is now a true reflection of their work. It also better directs web visitors to get engage more, stay on the website longer, and truly see the full service they provide.
It now has calls to action in primary locations to boost their enquiry's.
The Before and After:
This is how the website displays on a PC
Services/Modules Used to Solve the Problem