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Month: March 2009

Dumb Marketing and Smart Lead Generation!

By Peter B Butler | March 11, 2009

Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot […]

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Lead Generation with the Free Report Model

By Peter B Butler | March 7, 2009

Saw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back. I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan […]

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