User Experience – Engage with Your Web Visitors

You have 5 – 10 seconds to let your new web visitor know they are in the right place!

The crucial message of what you do, what you offer, the problem you solve, needs top priority right at the top of your website.

It needs to display clearly, so they stick around, and take the next step, explore more and do their due diligence on you.

Take people on a journey, but focus on them, their needs, their pains, their wants…

Get them to take actions, such as –

  • Click through to a primary service page
  • Click the ‘calls to action’ on your website
  • Go through to the ‘contact us’ page

Effectively communicating what you offer, and the problem you solve, boosts your credibility, trustworthiness and professionalism.

Core information that is ‘above the fold’ is critical to the success of your website.

‘Above the fold’ means what you see without scrolling down, got it?

If your visitor is quickly satisfied, they will have the confidence to explore further and you keep them on your website – that’s the first step towards a high performing website.

The longer people stay on your website, brownie points with Google, the more pages they visit, more brownie points with Google.

So, are you viewing your website through your eyes, or your clients?

Smart Actions:

1) Are there ‘calls to action’ at the top of your website?

2) Are people inspired to go on a journey on your website? Really?

Remember, the more pages they visit, the longer they’re on your website, the more likely they are to contact you.

We hope that helps.

Would a ‘User Experience’ website audit help? No obligation…

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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