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Top Free Keyword Research Tools

Need to do more keyword research? Want to understand keywords better?

Here are 5 simple ways you can see and learn more about keyword and content topic research online.

1) Let’s do a quick double-check in Google’s ‘predictive auto-suggest’ search.

Go to Google Search.

Enter ONLY the first word or part of your word > SEE what pops up?

That tells us Google recognises that term or those terms that pop up as a keyword that people use.

So you have now ‘validated’ that keyword, meaning it’s a valid keyword.

Without even checking the actual search volume for those keywords you can be confident there is sufficient search volume to warrant having that in your tag ‘bank’.

Have a play. Place these keywords in a Notepad or Spreadsheet and ‘save’ as ‘SEO Keywords’ for safekeeping.

2) There is also http://www.soovle.com/ for suggestions.

It covers specific search platforms, have a look.

3) This one by Neil Patel is clever https://neilpatel.com/ubersuggest/

Pretty cool tool. Seems to have a bais towards US-based websites listed as competitors even when you set it to Australia, but it is very cool for keywords.

Make sure you set your country.

It will show you :

  • the traffic volume (how many peeps are searching using that term)
  • it will show ‘suggestions’ or ‘variations’ of the keyword you entered (called a ‘seed’ keyword)

Neil’s tool also has some other advanced features if your quest for knowledge is great and you won’t flip out on info overload.

Worth noting is the ‘SEO Difficulty’ score. The higher the number the harder it is to get to Page 1 in Google for that term.

Here’s one of the paid tools we use > https://www.semrush.com/

Does some amazing stuff but unless you’re a wizard with SEO it’d be overkill for most business owners.

Smart Actions:

1) Open and save a notepad or spreadsheet as ‘SEO Keywords’

2) What is the first keyword you want to check?

3) Go to Google Search

4) Enter ONLY the first word or part of your word > SEE what pops up?

That tells us Google recognises that term or those terms that pop up as a keyword that people use.

So you have now ‘validated’ that keyword, meaning it’s a valid keyword.

5) Go to http://www.soovle.com/ – with that same keyword, and other suggestions come up?

6) Go to https://neilpatel.com/ubersuggest/ – what other keywords or variations did you find?

Make sure you save all the simple data. The keywords, the organic traffic, the difficulty level.

We hope that helps.

If you’d like a comprehensive report do this now >

https://www.smarterwebsites.com.au/yes/100-days-web-report/

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Just FYI:

We’ve broken SEO down into 2 distinct ‘forms’ or ‘methodologies’.

Static – a one-off event around keyword research, and what they call ‘on-page’ optimisation, done page by page.

You need to know, Google doesn’t rank websites as such, they rank web pages, so each page has it’s own ‘identity’ and should be optimised for its own core keyword.

Dynamic – ongoing activity that can include further ‘on-page’ optimisation, but also a whole host of things that boost it’s keyword rankings and favour with Google.

Here’s an infographic we created to give a better visual overview >

https://www.smarterwebsites.com.au/services/seo-workflow/

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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