Alright, let’s get something straight. Google’s not out to get you. But it is judging your website every second of every day, and its’s up to you to get it’s Brownie Points.
Think of it like school. Google’s the headmaster. And your site? It’s either the teacher’s pet or the kid at the back throwing paper planes.
Now, here’s where most business owners get it wrong. They build a shiny website with fancy fonts, nice colours, and maybe even a video or two.
But under the hood? It’s like a Ferrari shell sitting on a lawn mower engine. No speed. No structure. No chance of making Google happy.
And when Google ain’t happy… you don’t show up. Simple as that.
How Most Websites Leave Brownie Points on the Table
People love to say “SEO is dead” or “It’s all about ads now.” Rubbish. SEO is alive and kicking, but only if you give Google what it wants.
Here’s what most sites get wrong:
- No site structure: It’s like walking into a house with no hallways. Just doors to nowhere. Google can’t crawl it properly, and users can’t find what they need.
- Slow as a wet week: If your site takes more than a few seconds to load, people bounce, and Google notices. You get marked down.
- Not mobile-friendly: Most folks are browsing on their phones. If your site looks like a dog’s breakfast on mobile, you’re in trouble.
- Fluff content: Content that sounds nice but doesn’t answer real questions gets ignored. You need meat, not marshmallows.
- Missing meta details: No title tags. No descriptions. It’s like releasing a book with no cover. Google needs those cues to understand what your site’s about.
And this is the bit that catches most people off guard… even if you have great content, if the tech side isn’t sorted, Google holds back those brownie points.
How to Win the Game (Without Playing Guesswork)
Forget shortcuts. Google’s smarter than all of us. This is about building a site that works for humans and machines.
Here’s how to stack the odds in your favour:
- Start with structure: Imagine walking into a tidy workshop. You know where the tools are, where the bench is, where the light switch is. Your website should feel like that. Pages linked clearly. No dead ends. Logical flow from Home to Services to Contact.
- Pick up the pace: Slow websites kill interest. Compress your images. Strip the bloat out of your code. Host with someone decent. If it’s dragging, fix it – speed is currency.
- Build for the couch, not the cubicle: Most people are on their phones. If your site doesn’t look sharp or load well on mobile, you’re waving goodbye to business before they even see what you do.
- Talk like a human: Skip the jargon. Speak to your customer like they’re across the bar from you. Help them out. Be clear. Answer their questions. Clarity builds trust, and Google notices.
- Get the tech tuned up: This is your under-the-bonnet stuff: title tags, meta descriptions, H1s, sitemaps. Make your site easy for Google to crawl and understand. You don’t have to be a tech wizard, but you do need this sorted.
Where the Brownie Points Are Won (or Lost)
This whole “Google brownie point” thing isn’t some mythical SEO trick. It’s about showing up, doing the right things, and not cutting corners.
When you tick the boxes Google cares about, it rewards you with more visibility, more clicks and more trust.
And make no mistake, once you’re on Google’s good side, business gets a hell of a lot easier.
If you’re unsure where your current website sits, or what it’s silently costing you in missed leads, here’s your next step:
How to Build a Website that Attracts High-Quality Leads
Inside, you’ll discover:
- Why most websites fail to attract high-quality leads (and how to fix it)
- The “non-negotiables” Google looks for in a credible site
- What makes visitors trust you enough to take the next step
- And how to build a site that not only ranks, but actually converts
It’s a no jargon, no marketing fluff resource built for business owners who want their website to pull its weight and deliver real, qualified leads, with practical insights that show you exactly where to focus (and what to fix) to get your site working like a proper sales tool.
Grab it now. Because once you know what to look for, you’ll never settle for a pretty brochure site again.
Learn more about Peter and his team. Smarter websites is a proud member of D32 Business Network.
