The Client:

The Hotwash Australia mission is to demonstrate to workshops that manual washing of dirty and greasy parts in old-fashioned solvent tanks is expensive to business owners and potentially dangerous to workers.


[tab title=”Case Study”]

The Problem:

The business owner, Jim McDonald was incredibly busy working ‘in’ the business and was pressed for time to have his website updated. Jim needed to use the website as the tool it was intended to be, to showcase his full range of equipment and to ‘pre-sell’ prospects before he spoke to them hence saving him time in the sales and presentation process.

The direct issues with the website were:

  • Old
  • Ugly
  • Didn’t display actual range of products
  • Hard to update
  • Didn’t generate business
  • No lead generation capability
  • No prospect qualification process in place
  • No showcase of the calibre of clients he had supplied to
  • Poor search engine rankings
  • Totally dependant on Google adwords for traffic

The Plan:

To rebuild the website and show the comprehensive range of equipemnt they had available.

By using our fast track build brief system we were able to identify exctly the material that was required to modernise the website and convert it into a credible, authoritive and industry leading website.

The Outcome:

The marketing and website process was a great success with these direct outcomes:

  • Modern, crisp clean new website
  • Showcase of the full range of products displayed with data detail
  • Easy to manage the content and updates as easy as writing an email
  • Lead Generation with free ‘profit boost’ report for users
  • Prospect qualification process now in place
  • Auto-responder system results in time savings for him
  • Calibre of previous and current clients clearly showcased
  • Leverage from testimonials, results and case studies
  • Search engine traffic dramatically improved
  • Better organic search ranking position (see below)

The Web Results:

Yardstick Statistics – The stat’s below don’t mean business success, it is simply an internet yardstick and the world’s online view of your website evolvement and improvement.

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  • 14.04.2011
  • Google Page Rank – 0
  • Alexa Rank – 8,817,523
  • Pages Indexed – 9


[column size=”1-2″ last=”1″ style=”0″]

  • 19.05.2012
  • Google Page Rank – 1
  • Alexa Rank –2,066,159
  • Pages Indexed – 35



[tab title=”Before and After”]

[column size=”1-2″ last=”0″ style=”0″]Before



[column size=”1-2″ last=”1″ style=”0″]After



[tab title=”Client Review”]

Hi Peter,

Thanks for the great work with my new modern looking website. A big thank you to your project management team for keeping the project on track too.

I’m finally able to show my full products range to the world and I love the new design. We are now able to professionally showcase the calibre of clients we service. The difference to our business has been four fold already.

Jim McDonald – Managing Director – Hotwash Australia.




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