Greenfields Funerals Relaunch
Jun 19, 2019
Greenfields Funerals is a locally owned and operated funeral company with experienced staff who will provide the very best funeral service with a genuine personal touch.
The funeral arranging staff have many years of experience in the funeral industry within Western Australia and will provide the best advice that can be offered to ensure a fitting service for a loved one.
The Greenfields Funerals website was very outdated.
It was graphically challenged and the products were not displayed in the best manner.
Other issues were short site visit times and low click through rate.
A premium website build was decided the best option for the website, with the eCommerce module built in. The client required the visitors to make contact before purchasing any products. For this to occur the payment gateway was to be disabled and a wish list functionality to be installed, with a request a quote button on each product listed.
The client offers 6 different areas of products and services. As there was a lot to incorporate into the homepage, we had a wireframe design session with the client to ensure the flow of the website was built correctly and the importance of each service was displayed in the correct order.
To best position Greenfields Funerals online the following modules were used Google business tools, YouTube, simple plus seo and social media advertising.
We built a modern, graphically appealing, complete functional website, that reflected the business's brand and ethics. Each service and product area had its own hero section on the homepage, with click throughs to more information. We ensured each page on the website had a strong call to action button, to prompt visitors to make contact. The flow of the website was carefully planned out, making sure it was easy for users to navigate through.
The eCommerce module was then installed. The team worked with the client to set the products up in the most efficient and effective way. The payment gateway was disabled, the wish list functionality incorporated and the request a quote button was built in on each product.
While the above build was underway , the modules were also initiated and completed. Google business tools, YouTube, simple plus seo and social media advertising.
Greenfields Funerals online presence has had a massive makeover. Brand new, highly functional website, social media platforms and the Google business listing are now set up correctly and at a professional level.
The client was very pleased with the work, outcome and results of their new website. Once the website was launched a meeting was held to discuss about the best path forward for the business's marketing strategy. The monthly dynamic seo module then commenced. The client has already seen the benefits of the online presence upgrade so far and it is only the beginning.
Services/Modules Used to Solve the Problem