Cutting Edge Cabinetry Case Study
May 7, 2019
Sean and Steve are a proudly West Australian owned and run business located in Port Kennedy servicing the length and breadth of our diverse state.
With combined experience of 50 years, we take pride in all areas of workmanship, show integrity and are skilled in the arts of cabinetry and furniture manufacture.
The website, although rebuilt with Smarter Websites 4 years ago, they needed a website refresh. They also wanted to add a focus on DIY flat packs.
Plus we needed to increase the 'click-throughs' and site visit times.
Rebuild the website using the new website 'front end page editor' technology.
On the home page add in 'receive obligation free quote' form. Still directed visitors to the 2 original main service offering types, residential and commercial, but also make people aware of the new offering of DIY Flat Packs, and created a new page for that offering.
We also added multiple ways to get site visitors to where we wanted them to go.
Quite often when we're updating a site we'll create a clone on a development domain and rebuild the site on that dev domain, then transfer that across when completed.
In this situation we wanted to minimise the refresh build cost so we did the rebuild live. We updated the software platform, created a full screen shot of the site to serve as the interim website while we did the refresh, behind the scenes.
We also created a custom page style that we rolled out across the 3 primary product pages.
The new refreshed website is stunning. It loads quicker, also look brillient on a mobile device.
Sean and Steve are also now able to promote the new DIY Flat Pack service, with a new web page and quote form request.
The site with it's new 'multiple' ways to get people to click through to the custom styled pages means that site visits times are longer, and more page visits whcih Google loves.
The Before and After:
This is how the website displays on a PC
A big shout out to Peter and the folk at Smarter Websites. We built our website with Peter a few years back. It worked well for a season but was getting a bit outdated, so we recently updated it and absolutely rapt with the new website.
Great team, on the ball, and always available if we need any help
Services/Modules Used to Solve the Problem