To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in  their life. As we would with a friend.

Trouble is, for a lot of us, something strange happens when we sit down to write. It’s almost like we put a hat on called ‘legal speak’ and we write like we’re a lawyer or something. What is that about?

Here’s a neat trick to help overcome that, a very short video that’s ‘pleasing to the eye’ with a good tip, enjoy. (Plus it was the end of the week and I hadn’t done a post and I wanted “out of my office” and this was quick and fun)

httpv://www.youtube.com/watch?v=pxJYYNgEHwA