“What happens when you stop blogging” | The Effect on SEO and AI Rankings – this news was published just today by Neil Patel of Ubersuggest, the world’s leading SEO expert.
Some builders are considering cutting back on blogging.
Some think it’s an “old game” that no longer works.
So we (Neil Patel of Ubersuggest) analyzed 20 companies (10 that kept blogging and 10 that stopped) over 12 months.
Here’s what we (they) found:
The difference was staggering.
Companies that kept blogging saw +85.8% more LLM traffic and +9.1% revenue growth.
Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline.
Why?
Because Google and AI platforms (like ChatGPT) rely on fresh, structured, and authoritative content to decide what to show and cite.
When you stop publishing, you stop sending those signals.
Blogging isn’t dead, but it sure is evolving.
Talk to Marc NOW!
- AU & NZ Builders: https://get.smarterwebsites.com.au/widget/bookings/schedule-meeting-marketing-marc-30-mins
- USA & Canada Builders: https://get.smarterwebsites.com.au/widget/bookings/schedule-meeting-marketing-marc-30-usa
Follow Smarter Websites on Facebook, Instagram, and Google Maps for web, CRM, and SEO updates and reviews.
