Marketing with Purpose
Marketing has several purposes or outcomes.
1) Build awareness
2) Build know, like and trust factors
3) Add value
4) Create Sales
As people are getting to know you and your business, it’s important to stay consistent.
With this in mind, the easiest way to stay consistent is to plan.
When I say plan your marketing, that’s a pretty broad statement. What does ‘marketing’ include?
- Social Media Content
- Email Broadcasts
- Blog Posts
- Advertising if you’re doing any
If you plan your marketing you won’t get stumped with what to write about or create. People following you and getting to know you will know when to expect more content from you and the journey will continue.
1) Make the decision to plan your marketing
2) Decide what marketing you want to plan