Marketing with Purpose

Marketing aims to achieve various goals, such as:

  1. Elevating brand awareness
  2. Fostering familiarity, likability, and trust
  3. Adding value
  4. Driving sales

As people start to familiarize themselves with you and your business, it’s vital to maintain consistency.

Keeping this in perspective, the most straightforward strategy to ensure consistency is through careful planning.

When we talk about planning your marketing, it’s a somewhat vague concept. So, what encompasses ‘marketing’?

  • Social Media Content
  • Email Campaigns
  • Blog Articles
  • Advertisements (if applicable)

Strategically planning your marketing prevents you from getting baffled about what to create or write next. Your followers, who are gradually getting to know you, will anticipate your content regularly, ensuring a continuous engagement journey.

Smart Actions:

  1. Commit to planning your marketing strategy
  2. Determine the type of marketing you wish to plan

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Peter B Butler

Peter B Butler

Passionate with serial ‘hobbiest’ tendencies. Love WordPress & software 'toys'. Raving 70's Jap Bike collector. By day we convert dead dormant websites into profitable sites, hence ‘Smarter Websites’ - making them 'work', one at a time if necessary. On target for world domination, albeit our part of the world...

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