Ever noticed how referrals often turn into clients without much fuss?

It’s like cruising on an open road with them, isn’t it?

The reason? It’s all about trust. When someone they confide in points them in your direction, you’re already miles ahead. They trust their friend, so they trust you too.

But what about those who wander onto your website without a referral?

Ask yourself, is your website serving up enough trust and credibility?

You’ve got a golden opportunity here! ?

Let’s face it. We all know that people are more likely to believe what others say about us than what we say about ourselves, right?

So, roll up your sleeves and use this nifty checklist to ensure your credibility factor is off the charts. Make your website a magnet for business.

• Reviews/Testimonials: Keep reading, I’ll share a tip below.
• Associations and Guilds: Think Industry types, Chamber of Commerce, and so on.
• Licenses & Memberships: Industry Registrations, Network Affiliations, you get the drift.
• Sponsorships, and more.

Not sure where to start with reviews and testimonials? Don’t have any yet?

No problem! Here’s a simple trick if you need a few quickly. Give a call to your recent clients, remind them how they sang your praises about your product or service. Ask them if you can share those kind words as a review. Voila! Task handled… at least for the time being…

Remember, maintaining a continuous flow of reviews requires a systematic approach. Let’s chat about how to build that system.

Do you have reviews on Google My Business or your Facebook Business Page?

If so, these reviews can be automatically displayed on your website (details in the footnote).

Smart Actions:

1. Make a Note:

• Reviews/Testimonials: Remember the tip above.
• Associations: Industry Types, Chamber of Commerce, Authorized Supplier, etc.
• Licenses & Memberships: Industry Registrations, Network Affiliations, etc.
• Sponsorships: Sporting events, Organizations, etc.

We hope this makes things a bit clearer.

If you need a hand with collecting reviews, showing them on your website automatically, or simply need some advice on handling reviews, take a look at our Smarter Review Program > www.smarterwebsites.com.au/services/smarter-reviews.