Is This the #1 Key to Getting Quality Leads & Closing High Margin Building Contracts?

Young woman and man with arguing during renovation in apartment! She want everything!

Why do so many clients choose bad builders?

It's maddening. You pour your heart into each project, and yet, in the vast digital marketplace, you feel invisible. 

With misconceptions rampant, and project home builders churning out their cookie-cutter offerings via bait and switch tactics, it’s easy to get lost in the shuffle.

Here’s the problem: While previously clients would call 3 builders out of the Yellow Pages, and meet with one before making their decision… 

The winds of change have ushered in a digitally-empowered clientele. Before they even think to pick up a phone or draft an email inquiry, prospective clients are hard at work, combing the internet for insights, answers, and assurance. This means…

Today Your Online Presence is Your Front-Line Salesperson, and Many Builders are Not Getting the Phone Call in the First Place

And that’s not just hearsay - according to the State of Residential Construction Industry Annual Report 2023, 40.4% of builders pin their primary struggle on one pivotal aspect: generating quality leads.

Delve deeper and the report reveals a startling oversight— while most builders indeed have a digital footprint, an overwhelming majority are not tapping into its vast potential.

  • Over half remain conspicuously silent on platforms like Facebook—a virtual goldmine for connecting with their audience.

  • Even more alarming, a striking 64.1% neglect to share articles or blogs.

Meanwhile, your prospective client is worrying over escalating costs, agonising over potential communication voids, and has nagging doubts about construction quality, timelines and an often-intimidating apprehension about the perceived labyrinth that is the custom building process.

Are you online to answer their questions, and catapult yourself from a mere builder to a recognized industry authority?

Or are you invisible?

In the age where information reigns supreme, your expertise isn't solely displayed on the ground, but in the digital realm as well.

Every article not written, every post not shared, is a missed opportunity to not only generate leads but to cement your business as a leader in a highly competitive industry.

So, is your digital ambassador world-class, capturing the essence of your craft and delivering quality leads to your door? 

Or is it an apprentice, still learning the ropes and failing to make the right impression?

If you're ready to transform your digital struggles into opportunities, it's time to refine your message and elevate your online persona. 

Remember, in the vast sea of builders, it's not the loudest who gets heard, but the most resonant. Let's make sure your resonance is pitch-perfect.


The Battleground Has Shifted

While builders might pride themselves on an impressive closing rate once they're in direct conversation, the battle is no longer solely in the boardroom or on a call; it's in the silent assessments happening behind countless screens. 

If a builder's online presence doesn't proactively quell these concerns, the digital era's empowered clients won't hesitate to drift towards competitors—whether they're flashier big names or simply more affordable options.

To truly succeed in today's market, builders must evolve their strategies. It's not just about selling a service anymore; it's about addressing concerns before they're voiced, demonstrating understanding, and positioning oneself as the go-to expert—all before that first point of direct contact. 

In the digital age, the adage holds truer than ever: Forewarned is forearmed.

In the vast digital expanse, there's a beacon of hope for custom home builders—a tried and tested strategy that can slice through the noise, spotlight their unique craftsmanship, and most importantly, preemptively address the myriad of client concerns: Content Marketing.

But what makes content marketing so pivotal for custom home builders in today's age?

For starters, content marketing isn't just about telling your audience that you're the best in the business. 

It's about showing them, proving it with every blog post, article, video, or infographic you produce. 

It's a dialogue, a consistent communication channel that allows builders to not only showcase their expertise but also to resonate deeply with their audience's needs, wants, and fears.

And here's the clincher: the numbers undeniably back up its prowess.

According to the Content Marketing Institute (CMI)... 


Content Marketing Rakes in a Whopping Three Times as Many Leads as Traditional Outbound Marketing (Yet Astonishingly, Costs 62% Less)

HubSpot's research reveals an even more compelling story: businesses that wield the power of blogging see a staggering lead growth of 165%, while those that opt out? 

A comparatively meager 73%.

But let's ground these figures with a real-world example, a tale that underscores the profound impact of content. 

In the book "They Ask, You Answer", there's a riveting account of a swimming pool company. Their average closing rate? A modest 10%. But…

Something Magical Happened When a Potential Buyer Consumed 30 or More Pieces of Their Content: The Conversion Rate Skyrocketed to an Astounding 80%

What's the secret? It's simple: content builds trust. It demonstrates authority, answers burning questions, and mitigates concerns. It ensures that by the time a prospect reaches out, they're not seeking a sales pitch; they're looking for a partnership. In the vast digital landscape, content doesn't just make selling easier; it transforms it into a mere formality.

To any custom home builder seeking to elevate their brand, cultivate trust, and usher in a new era of growth, content marketing isn't just an option—it's the cornerstone. Embrace it, and watch as the digital doors swing wide open.

Ryan Stannard is a case in point.

As the only builder to reach level 10 of APB’s professional builder levels, Ryan Stannard is not just another name; but a beacon of inspiration and living testament to the immense power of content marketing. 

This feat didn’t materialise out of sheer luck or coincidence.In the years before Ryan found APB, he was struggling…

SORCI-Report-Snapshot1 (1)

Overworked, not making any real money and with no direction. He thought about throwing in the towel and giving up altogether


Something many fellow builders would resonate with.

While he credits APB’s WIPAA calculator and coaching with changing the way he runs the business and… 

  • Building roughly 25 new homes per year
  • Marking up his jobs to 30%, giving him the net profit required to be a sustainable building company in the industry. 

He was also leveraging the power of content marketing. 

For years, while others treaded the traditional routes, Ryan embraced the content-centric approach with unwavering conviction. 

Every article, video, and blog post he produced wasn’t just content—it was a piece of his brand's soul, meticulously crafted to resonate with his audience, answer their concerns, and showcase his expertise.

The results speak for themselves. 

While many builders grapple with lead generation and brand trust, Ryan's digital presence is a magnet, drawing in prospects and converting them with an ease that makes the process seem almost magical. And now the same opportunity is available to you…

The Builders Content Formula [Sexy Name Here]

Crafted with the unique expertise of two industry titans, Peter Butler and Scott Bywater, who have already worked with [INSERT COMPANIES] on various projects… 

This content marketing system is destined to set you apart from your competition. Let's start with Peter Butler: a maestro of systems, technology, and the intricate world of SEO.


Peter's ability to navigate the labyrinth of search engine optimization, and streamline social media processes, ensures your content isn't just exceptional, but is also seen. 

His methodologies, rooted in years of experience and innovation, ensure that builders don't just have a website, but a powerful online engine that continuously attracts prospects - whether it be via a Google search, Facebook, Instagram, Linkedin or YouTube.


Then there's Scott Bywater: a name synonymous with copywriting prowess.

In Australia, if there's a piece of copy that moves, inspires, and converts, chances are Scott’s masterful touch is behind it. His words don't just speak; they resonate, creating connections and building bridges between builders and their audience.

Together, they promise to help you:

  • Educate and Inform

    Gone are the days when potential clients would blindly reach out. Today's clients are informed, and they seek clarity. Our approach ensures every piece of content addresses the burning questions of your audience, thereby positioning you not just as a builder, but as a credible industry authority.

  • Quality Lead Generation

    In the vast ocean of the internet, SEO is the beacon that draws visitors to your shores. Our promise is regular, optimised content that doesn’t just attract traffic, but the right kind of traffic: quality leads genuinely interested in your services.

  • Establish Trust

    A home isn't just bricks and mortar; it's a dream. Our content showcases your expertise, past achievements, and addresses concerns. So when a client approaches you, they aren’t filled with doubts — but with trust.

  • Automate and Systemise

    We understand builders thrive in their zone of genius: building. That’s why our service is end-to-end. From SEO tweaks, riveting blog posts, engaging social media content to email broadcasts and captivating video creation—all under one roof. Your role? Just a few hours of investment so everything can be created in your voice.

  • Unique Expertise

    The union of Peter's technical mastery with Scott's copywriting artistry offers an experience unparalleled in the market. Every word penned, every SEO strategy implemented, is backed by the best in the business.

If you’re a builder ready to not just navigate but dominate the digital realm, this is your vessel. With Butler's tech brilliance and Bywater's word wizardry, your digital success isn't just probable — it's inevitable

A Comprehensive, Three-Stage Approach to
Transform Your Digital Presence

Creating high-quality, engaging content can often feel like a Herculean task. But imagine if a single interview could be the seed that blossoms into a full-blown, multifaceted digital presence. That’s not just efficiency; it’s strategic brilliance. Here’s how we make it happen in three meticulously crafted stages:

Stage 1: Content Creation - The Foundation of Your Digital Empire

  • Emotional Hot Button Identification

    We dive deep into understanding what truly resonates with your audience, tapping into their deepest desires and concerns.

  • Content Buckets

    Organising content into specific themes, ensuring a wide range of topics that speak directly to your audience's interests and needs.

  • Video Reels

    Each reel is a great way to drive traffic to your profile, and a goldmine for social media engagement - encouraging viewers to check out the rest of your content. 


  • Articles That Resonate

    From a single interview, we can derive a dozen or more proof-laden, articulate articles. Imagine being a thought leader online from just one session. 


  • Social Quote Cards

    Create a digital ripple with over 30+ uniquely designed quote cards, mirroring your core beliefs.


  • 365 Day Marketing Calendar

    Laying out a roadmap for consistent content delivery, tailored to keep your audience engaged throughout the year.

  • Infographics That Convert

    With 90% of information transmitted to the brain being visual, infographics can enhance the learning and retention of your message by 400%. They are incredibly effective at grabbing your prospective client’s attention and conveying information in an easy to digest format.


Stage 2: Core Social Channel Optimisation - Amplifying Your Voice

  • Optimise All Online Social Platforms

    Tailoring your presence on platforms like Facebook, Instagram, LinkedIn, and Google to reflect your brand's unique voice.

  • Smart Social Posting Platform Setup

    Utilising cutting-edge tools to streamline and automate your social media postings.

  • Integrate Social Platforms

    Creating a cohesive social media strategy that ensures your brand's message is consistent across all channels.

  • Set Posting Regime

    Establishing a schedule that keeps your audience engaged without overwhelming them.

  • Load and Optimise Social Posts

    Crafting messages that are not just informative but also SEO friendly to boost engagement.

  • LinkedIn Profile and Company Optimisation

    Making sure your LinkedIn presence is as robust and compelling as your work.

Stage 3: Core Website SEO - Ensuring You Are Seen and Heard

  • GEO SEO Page Keywords

    Leveraging localised SEO strategies to make sure you are not just seen, but seen by the right, local demographic.

  • SEO Advanced Toolstack

    Employing the latest in SEO technology to ensure your website ranks high in search engine results.

  • Top 5 SEO Tasks

    Focusing on the most impactful SEO strategies to get you quick and noticeable results.

  • SEO Meta Data Reset for Home Page

    Refreshing your home page to make it more attractive to both search engines and visitors.

  • Monthly Rank Track Reporting

    Keeping you informed on where you stand in search rankings and how to improve.

  • Google My Business Optimisation

    Fine-tuning your Google My Business listing to enhance local search visibility.

  • Site Speed Check/Optimisation

    Ensuring your site is fast and user-friendly, a critical factor in retaining visitor interest and improving SEO rankings.

In essence, we don't just create content; we create a digital ecosystem where your expertise shines brightly, drawing in the right clientele. Our integrated approach ensures that from the first moment a prospective client discovers you online, to each touchpoint in their journey, they are engaged, informed, and drawn closer to choosing you for their dream home.

APB Builders We Have Worked With

Frequently Asked Questions


Bronze Tier
Foundation Builder
$2,000 + gst/monthly
Silver Tier
Structure Enhancer
$4,000 + gst/monthly
Gold Tier
Masterpiece Creator
$7,000 + gst/monthly
Blogs (800 word articles)1 x 800 word article per month2 x 800 word articles per month4 x 800 word articles per month
Facebook Posting72 Facebook posts per month144 Facebook posts per month288 Facebook posts per month
Instagram Posting72 Instagram posts per month144 Instagram posts per month288 Instagram posts per month
Linkedin Posting72 Linkedin posts per month144 Linkedin posts per month288 Linkedin posts per month
Twitter Posting72 Twitter posts per month144 Twitter posts per month288 Twitter posts per month
Linkedin ArticlesN/A4 Linkedin articles per month8 Linkedin articles per month
Email Soap Opera Sequence BroadcastN/A4 emails per month8 emails per month
Video Reels1 video reel per month2 video reel per month4 video reel per month
InfographicsN/A1 infographic per month2 infographics per month
Video ProductionN/AN/A½ day onsite shoot
Youtube VideosN/AN/A4 YouTube videos per month
Youtube Optimisation (tag, meta data, description, backlinks)N/AN/AYes
FAQ SEO Featured Snippet StrategyN/AN/A30 featured snippets

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Let’s Help You Generate More Leads, and Close High Margin Building Contracts

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