Why do so many clients choose bad builders?
It's maddening. You pour your heart into each project, and yet, in the vast digital marketplace, you feel invisible.
With misconceptions rampant, and project home builders churning out their cookie-cutter offerings via bait and switch tactics, it’s easy to get lost in the shuffle.
Here’s the problem: While previously clients would call 3 builders out of the Yellow Pages, and meet with one before making their decision…
The winds of change have ushered in a digitally-empowered clientele. Before they even think to pick up a phone or draft an email inquiry, prospective clients are hard at work, combing the internet for insights, answers, and assurance. This means…
In the age where information reigns supreme, your expertise isn't solely displayed on the ground, but in the digital realm as well.
Every article not written, every post not shared, is a missed opportunity to not only generate leads but to cement your business as a leader in a highly competitive industry.
So, is your digital ambassador world-class, capturing the essence of your craft and delivering quality leads to your door?
Or is it an apprentice, still learning the ropes and failing to make the right impression?
If you're ready to transform your digital struggles into opportunities, it's time to refine your message and elevate your online persona.
Remember, in the vast sea of builders, it's not the loudest who gets heard, but the most resonant. Let's make sure your resonance is pitch-perfect.
The Battleground Has Shifted
While builders might pride themselves on an impressive closing rate once they're in direct conversation, the battle is no longer solely in the boardroom or on a call; it's in the silent assessments happening behind countless screens.
If a builder's online presence doesn't proactively quell these concerns, the digital era's empowered clients won't hesitate to drift towards competitors—whether they're flashier big names or simply more affordable options.
To truly succeed in today's market, builders must evolve their strategies. It's not just about selling a service anymore; it's about addressing concerns before they're voiced, demonstrating understanding, and positioning oneself as the go-to expert—all before that first point of direct contact.
In the digital age, the adage holds truer than ever: Forewarned is forearmed.
In the vast digital expanse, there's a beacon of hope for custom home builders—a tried and tested strategy that can slice through the noise, spotlight their unique craftsmanship, and most importantly, preemptively address the myriad of client concerns: Content Marketing.
But what makes content marketing so pivotal for custom home builders in today's age?
For starters, content marketing isn't just about telling your audience that you're the best in the business.
It's about showing them, proving it with every blog post, article, video, or infographic you produce.
It's a dialogue, a consistent communication channel that allows builders to not only showcase their expertise but also to resonate deeply with their audience's needs, wants, and fears.
And here's the clincher: the numbers undeniably back up its prowess.
According to the Content Marketing Institute (CMI)...
Content Marketing Rakes in a Whopping Three Times as Many Leads as Traditional Outbound Marketing (Yet Astonishingly, Costs 62% Less)
HubSpot's research reveals an even more compelling story: businesses that wield the power of blogging see a staggering lead growth of 165%, while those that opt out?
A comparatively meager 73%.
But let's ground these figures with a real-world example, a tale that underscores the profound impact of content.
In the book "They Ask, You Answer", there's a riveting account of a swimming pool company. Their average closing rate? A modest 10%. But…
Something Magical Happened When a Potential Buyer Consumed 30 or More Pieces of Their Content: The Conversion Rate Skyrocketed to an Astounding 80%
What's the secret? It's simple: content builds trust. It demonstrates authority, answers burning questions, and mitigates concerns. It ensures that by the time a prospect reaches out, they're not seeking a sales pitch; they're looking for a partnership. In the vast digital landscape, content doesn't just make selling easier; it transforms it into a mere formality.
To any custom home builder seeking to elevate their brand, cultivate trust, and usher in a new era of growth, content marketing isn't just an option—it's the cornerstone. Embrace it, and watch as the digital doors swing wide open.
Ryan Stannard is a case in point.
As the only builder to reach level 10 of APB’s professional builder levels, Ryan Stannard is not just another name; but a beacon of inspiration and living testament to the immense power of content marketing.
This feat didn’t materialise out of sheer luck or coincidence.In the years before Ryan found APB, he was struggling…
Overworked, not making any real money and with no direction. He thought about throwing in the towel and giving up altogether
Something many fellow builders would resonate with.
While he credits APB’s WIPAA calculator and coaching with changing the way he runs the business and…
- Building roughly 25 new homes per year
- Marking up his jobs to 30%, giving him the net profit required to be a sustainable building company in the industry.
He was also leveraging the power of content marketing.
For years, while others treaded the traditional routes, Ryan embraced the content-centric approach with unwavering conviction.
Every article, video, and blog post he produced wasn’t just content—it was a piece of his brand's soul, meticulously crafted to resonate with his audience, answer their concerns, and showcase his expertise.
The results speak for themselves.
While many builders grapple with lead generation and brand trust, Ryan's digital presence is a magnet, drawing in prospects and converting them with an ease that makes the process seem almost magical. And now the same opportunity is available to you…
A Comprehensive, Three-Stage Approach toTransform Your Digital Presence
Creating high-quality, engaging content can often feel like a Herculean task. But imagine if a single interview could be the seed that blossoms into a full-blown, multifaceted digital presence. That’s not just efficiency; it’s strategic brilliance. Here’s how we make it happen in three meticulously crafted stages:
Stage 1: Content Creation - The Foundation of Your Digital Empire
Emotional Hot Button Identification
We dive deep into understanding what truly resonates with your audience, tapping into their deepest desires and concerns.
Organising content into specific themes, ensuring a wide range of topics that speak directly to your audience's interests and needs.
Each reel is a great way to drive traffic to your profile, and a goldmine for social media engagement - encouraging viewers to check out the rest of your content.
Articles That Resonate
From a single interview, we can derive a dozen or more proof-laden, articulate articles. Imagine being a thought leader online from just one session.
Social Quote Cards
Create a digital ripple with over 30+ uniquely designed quote cards, mirroring your core beliefs.
365 Day Marketing Calendar
Laying out a roadmap for consistent content delivery, tailored to keep your audience engaged throughout the year.
Infographics That Convert
With 90% of information transmitted to the brain being visual, infographics can enhance the learning and retention of your message by 400%. They are incredibly effective at grabbing your prospective client’s attention and conveying information in an easy to digest format.
Stage 2: Core Social Channel Optimisation - Amplifying Your Voice
Optimise All Online Social Platforms
Tailoring your presence on platforms like Facebook, Instagram, LinkedIn, and Google to reflect your brand's unique voice.
Smart Social Posting Platform Setup
Utilising cutting-edge tools to streamline and automate your social media postings.
Integrate Social Platforms
Creating a cohesive social media strategy that ensures your brand's message is consistent across all channels.
Set Posting Regime
Establishing a schedule that keeps your audience engaged without overwhelming them.
Load and Optimise Social Posts
Crafting messages that are not just informative but also SEO friendly to boost engagement.
LinkedIn Profile and Company Optimisation
Making sure your LinkedIn presence is as robust and compelling as your work.
Stage 3: Core Website SEO - Ensuring You Are Seen and Heard
GEO SEO Page Keywords
Leveraging localised SEO strategies to make sure you are not just seen, but seen by the right, local demographic.
SEO Advanced Toolstack
Employing the latest in SEO technology to ensure your website ranks high in search engine results.
Top 5 SEO Tasks
Focusing on the most impactful SEO strategies to get you quick and noticeable results.
SEO Meta Data Reset for Home Page
Refreshing your home page to make it more attractive to both search engines and visitors.
Monthly Rank Track Reporting
Keeping you informed on where you stand in search rankings and how to improve.
Google My Business Optimisation
Fine-tuning your Google My Business listing to enhance local search visibility.
Site Speed Check/Optimisation
Ensuring your site is fast and user-friendly, a critical factor in retaining visitor interest and improving SEO rankings.
In essence, we don't just create content; we create a digital ecosystem where your expertise shines brightly, drawing in the right clientele. Our integrated approach ensures that from the first moment a prospective client discovers you online, to each touchpoint in their journey, they are engaged, informed, and drawn closer to choosing you for their dream home.
APB Builders We Have Worked With
Frequently Asked Questions
$2,000 + gst/monthly
$4,000 + gst/monthly
Gold Tier |
$7,000 + gst/monthly
|Blogs (800 word articles)||1 x 800 word article per month||2 x 800 word articles per month||4 x 800 word articles per month|
|Facebook Posting||72 Facebook posts per month||144 Facebook posts per month||288 Facebook posts per month|
|Instagram Posting||72 Instagram posts per month||144 Instagram posts per month||288 Instagram posts per month|
|Linkedin Posting||72 Linkedin posts per month||144 Linkedin posts per month||288 Linkedin posts per month|
|Twitter Posting||72 Twitter posts per month||144 Twitter posts per month||288 Twitter posts per month|
|Linkedin Articles||N/A||4 Linkedin articles per month||8 Linkedin articles per month|
|Email Soap Opera Sequence Broadcast||N/A||4 emails per month||8 emails per month|
|Video Reels||1 video reel per month||2 video reel per month||4 video reel per month|
|Infographics||N/A||1 infographic per month||2 infographics per month|
|Video Production||N/A||N/A||½ day onsite shoot|
|Youtube Videos||N/A||N/A||4 YouTube videos per month|
|Youtube Optimisation (tag, meta data, description, backlinks)||N/A||N/A||Yes|
|FAQ SEO Featured Snippet Strategy||N/A||N/A||30 featured snippets|