2 Separate modules
Combine the best lead-generating systems that bring quality leads.
Use non-salesy and non-pushy business marketing tactics to attract and convert leads into potential clients.
Now that you’ve attracted them, let’s make sure they’re the right kind of leads, not timewasters.
It’s a well-known fact that not every lead is an A-grade client, and that if you’re attracting the wrong kind of leads, you’d be wasting a lot of time and money, that you don’t have.
If you want to generate sales rather than lose money, it’s super important to qualify leads from the get-go.
Lead Generation That Works
Every business owner dreams of waking up to an inbox full of enquiries and sales, right?
But this isn’t always easy to achieve without a strong lead generation system in place.
First, your website needs to focus on attracting your ideal client and nobody else.
The best way to do this is to identify your ideal client, so then everything you say speaks to them.
So, who are they and what makes them your ideal client?
The biggest mistake is to ignore them
if they’re not ready to buy!
Most business owners don’t have a strategy for keeping highly qualified leads who are not ready to buy. When we ask what they do with those leads, they say they do nothing...as in they don’t even follow up, track, or remarket to them.
That’s a lot of leads wasted, and you know what happens if these leads visit a competitor’s website that’s actively tracking and marketing to them? These leads will go there when they’re ready to buy.
So, think about it. Why would spend any money on a website or marketing to get people there and then not market to them after they leave? Without annoying them, of course. But what does this mean?
It means there’s a good way and a bad way to re-engage your leads. Our way is to do so without making them hate you.
They’ll willingly identify themselves as people who want you to stay in the loop because they’re interested in what you have to offer. It’s just that they’re not be ready to buy right now.
You need a strategy that nurtures these leads.
Lead nurturing keeps you top of mind when they’re ready to buy
Our Lead Generation program for serious businesses is designed to do two things:
- attract and convert leads who are either ready to buy now and
- track and engage leads highly likely to buy later.
So, you’d have one main strategy for selling right now. You do this through what you put on your website right now.
And then you’d have a second main strategy for keeping other leads warm, so they choose you when they’re ready. You do this through content that makes them know, like and trust you and that encourages response (and other actions, such as share with friends).
The ultimate goal behind lead generation is to position you above the competition. If you’re perceived as the go-to person and your credibility is high, then people will automatically choose you.
With a higher level of trust and engagement, you attract more business. And if you automate your lead generation, you can attract and convert leads in your sleep! Yes, literally.
That’s more money in the bank.
Lead generation is what your competition is either doing or probably thinking about doing – best you get yours up and running too.