Build Your Positioning
Your ideal client avatar
Your core story
Your unique selling proposition
Your buyer psychology map
Build Your Trusts Assets
A tailored lead magnet
A tailored email nurture sequence
A tailored thank-you + booking flow
Messaging that sets you apart from every competitor
Build Your Content Engine
Deep authority blog posts
SEO content that compounds
Social omnipresence
Monthly content extracted from 7-minute interviews
Build Your Eco-System
Ads > Lead Magnet > Email > Blog > Social
Every component working together
Every channel reinforcing your authority
Every touchpoint pre-selling the prospect
1: Website System
Upgrade to PREMIUM anytime only pay the difference.
Turn-Key Level Website
Pre-Designed
Homepage Sections: Per Turn-Key Design
Custom Styled Pages: Plain Pages
Typography: Default Built In
Galleries: Simple, up to 3 (20 per gallery)
Blog Page (Authority Content)
Lead Capture (APB Lead Magnet)
Select suitable modules to suit outcomes and budget, stage your growth.
Premium Level Website
Full Custom Design
Homepage Sections: Unlimited
Custom Styled Pages: About, Team, Simple Process, FAQ, Reviews
Typography: Full Custom Fonts
Galleries: Custom, Filterable, up to 10 (20 per gallery)
Blog Page (Authority Content)
Lead Capture (APB Lead Magnet)
ADD-ONS
INCLUSION
APB Lead Magnets, Landing Pages, Landing Forms, Email Notifications, Single Automation
CONTENT/COPYWRITING
In your voice content. Engage, resonate. 3rd Party Referral or StoryBrand
PROFESSIONAL BUILDER LEVEL 03
REACH PROFESSIONAL BUILDER LEVEL 3 WITH A HIGH CONVERTING & CONTENT-RICH OPTIMISED WEBSITE
Just having a website isn't quite enough. Your website should be optimised to generate leads by following the training included in the APB Membership portal. Your website must be content-rich, with a section that includes helpful content for consumers considering building a new home.
2: Lead System
Remember, speed-to-lead is everything.
- If you don't respond within the first 5 minutes, the odds of connecting and qualifying them drop 80%.
- Responding to leads within the first minute increases conversions by 391%.
- A whopping 30% of leads go to your competitors if you don't respond quickly enough.
APB Resources:
Invest 3% into Marketing/Advertising
Proven Sales Blueprint
100:1 Ratio
- 100 > Names/Emails
- 20 > Conversations (Phone #)
- 10 > Qualified
- 3 > CDA - Concept Design Agreements
- 2 > PBA - Prelim Building Agreements
- 1 > Building Contract
Lead Magnets
Landing Pages/Forms
Full Automation
BUILT IN Phone Scripts
Qualified Process (Call Fields)
Discovery Process (Call Fields)
Lead Tracking
- Sales Pipeline Stages: UQL/MQL/SQL
- Built-in Qualifying Call Scripts
- Built-in Discovery Questions
- Dedicated CRM Call/Mobile #
Booking System
- Booking Form
- 4/5 Meeting Types
- Calendar Integration
- Availability Management
- Automated Meet Reminders
Social Media Management
- Automated Replies
- Facebook and Insta DM
- Comment Responses
- Paid Ads Integration
- Social Media POSTING (10 Platorms)
- Social Media AUTOMATIONS
- Social Media Lead Tracking
Mobile App
Manage Your Entire Pipeline on the Mobile APP
Qualifying Processes
- Qualifying Form
- Booking Form
- Surveys
- Call Tracking/Recording
- Automated Follow Up
Web Chat Widget
- Messaging Only
- Live
- AI
- Meet/Form Prompts
- Automations
Reviews Requests
- Automated Request Follow Ups
- Automated Social Posting
- Auto-update new reviews
- Templated review requests (email/sms)
- Add Manual Reviews display
- Video review requests
- Add photos to reviews
Reporting/Tracking
- Lead Stages
- Lead Sources/Attribution
- Calls/Meetings
- Automated Follow Ups
- Paids Ads | Google/Social
- Sales team reports
- APB Sales Pipeline
PROFESSIONAL BUILDER LEVEL 04
DEMONSTRATE STRATEGIC MARKETING INVESTMENT
Professional builders don't leave growth to chance. To reach your sales targets, you must invest enough in marketing to generate the leads needed to hit your numbers. Growing companies typically invest around 3% of revenue, putting more into content creation to build authority early on, and more into paid advertising as they scale. Your marketing spend must be consistent, trackable, and designed to deliver the lead flow your goals demand.
3: Marketing System
We don't just create content; we create a digital ecosystem that allows your expertise to shine brightly,
drawing in the right clientele. Our integrated approach ensures that from the first moment a prospective client discovers you online,
to each touchpoint in their journey, they are engaged, informed, and drawn closer to choosing you to build their dream home.
Watch what Russ Stephens,
Co-founder of APB says HERE >
SEE VIDEO SNIPPET HERE
Stage 1: Core Website SEO - Getting the Foundations Set
-
Benchmark Site/SEO
Before we take any actions we benchmark your complete website, keyword rankings, web traffic, so you have a 'before' report to show the vast improvements.
-
SEO Advanced Toolstack
Employing the latest in SEO technology to ensure your website ranks high in search engine results.
-
Top 5 SEO Tasks
Focusing on the most impactful SEO strategies to get you quick and noticeable results.
-
SEO Meta Data Reset for Home Page
Refreshing your home page to make it more attractive to both search engines and visitors.
-
Site Speed Check/Optimisation
Ensuring your site is fast and user-friendly, a critical factor in retaining visitor interest and improving SEO rankings.
-
Google My Business Optimisation
Fine-tuning your Google My Business listing to enhance local search visibility.
Stage 2: Social Channel Optimisation - Amplifying Your Voice
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Optimise All Online Social Platforms
Tailoring your presence on platforms like Facebook, Instagram, LinkedIn, and Google to reflect your brand's unique voice.
-
LinkedIn Profile and Company Optimisation
Making sure your LinkedIn presence is as robust and compelling as your work.
-
Integrate Social Platforms
Creating a cohesive social media strategy that ensures your brand's message is consistent across all channels.
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Smart Social Posting Platform Setup
Utilising cutting-edge tools to streamline and automate your social media postings.
-
Set Posting Regime
Establishing a schedule that keeps your audience engaged without overwhelming them.
-
Load and Optimise Social Posts
Crafting messages that are not just informative but also SEO friendly.
Stage 3: Content Creation - The Foundation of Your Digital Empire
-
Unique Crafted 'In Your Voice' Interview Process
This unique interview process resonates when people read what's written, and then speak with you so there's an instant connection.
-
Emotional Hot Button Identification
We dive deep into understanding what truly resonates with your audience, tapping into their deepest desires and concerns.
-
Content Buckets
Organising content into specific themes, ensuring a wide range of topics that speak directly to your audience's interests and needs.
-
Social Quote Cards
Create a digital ripple with over 30+ uniquely designed quote cards, mirroring your core beliefs.
CHECK OUT THESE EXAMPLES -
Articles That Resonate
From a single interview, we can derive a dozen or more proof-laden, articulate articles. Imagine being a thought leader online from just one session.
VIEW OUR SAMPLES -
365 Day Marketing Calendar
Laying out a roadmap for consistent content delivery, tailored to keep your audience engaged throughout the year.
Stage 4: Content Distribution - Authority - Credibility - Positioning
-
Content Distribution
- Strategic distribution of your monthly content
- Social Media distribution to social platforms
- Email marketing to CRM contact list
-
Monthly Blog Article
- 1 expertly researched, conversion-focused blog post per month
- Interview process, 'in your voice' content
- This is then added into the nurture sequence
- Blog Post SEO Optimisation
-
Email Marketing
- Write engaging, persuasive email campaigns or sequences
- Strategic segmentation advice if needed
- Email content distribution
-
Social Media Publishing
- Facebook Posting
- Instagram Posting
- LinkedIn Posting
- LinkedIn Articles
-
CRM Integration
- Implement or fine-tune your Customer Relationship Management system
- Integrate with your website, forms, and funnel for seamless lead follow-up
- On point lead magnet message nurture sequence, written and loaded
(If 'Automation ONLY' CRM, notifs only, no access, as no monthly CRM fee)
Stage 5: Dynamic SEO - Ensuring You Are Seen and Heard
-
Search Everywhere Optimisation is the New SEO
Everything online is connected, between the search engines and social profiles. So it's now a world of search everywhere optimization and appearing everywhere.
-
Tech SEO
Schema markup, structured data, rich snippets, page and post interlinking. Optimise your website's search performance, ongoing technical SEO and on-page SEO.
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Business Citations
List your business in effective backlink site to give more online authority.
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Toxic Backlink Removal
Manage your online reputation, do not let your site be the target of online backlink scammers.
-
NAP Protocol
The Name, Address, Phone Number (NAP) protocol is designed to unify and strengthen your online presence through consistent business listings.
-
Search Everywhere Optimisation is the New SEO
-
Monthly Rank Track Reporting
Keeping you informed on where you stand in search rankings and how to improve.
-
GEO SEO Page Keywords
Leveraging localised SEO strategies to make sure you are seen by the right, local demographic.
Stage 6: Paid Meta Advertising - Reach More Target Market
-
Meta Ad Copywriting
- High-converting copy for ad campaigns, regularly refreshed for performance.
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Lead Magnet (Custom)
- Customised Lead Magnet Title
- Custom Lead Magnet Graphic
- Lead Magnet Update (for higher conversions - review/adjustment existing LM)
- 3 Email Nurture sequence
- Core USP
- Core Story (integrated)
- Landing Page setup (in CRM)
-
Meta Ads Management
- End-to-end management of Facebook ad campaigns
- Budget recommendations, creative input, targeting, split testing, and reporting
-
CRM Integration
- Implement or fine-tune your Customer Relationship Management system
- Integrate with your website, forms, and funnel for seamless lead follow-up
- On point lead magnet message nurture sequence, written and loaded
Paid Google Ads
PROFESSIONAL BUILDER LEVEL 04
DEMONSTRATE STRATEGIC MARKETING INVESTMENT
Professional builders don't leave growth to chance. To reach your sales targets, you must invest enough in marketing to generate the leads needed to hit your numbers. Growing companies typically invest around 3% of revenue, putting more into content creation to build authority early on, and more into paid advertising as they scale. Your marketing spend must be consistent, trackable, and designed to deliver the lead flow your goals demand.
The Complete Authority Content System
Unique Positioning & Content Creation
Website & SEO Optimization
Social Media & Distribution
Lead Generation & CRM Automation
Paid
Advertising
Ongoing Support & Optimization
We Don't Just Run Ads
We Build the Entire Marketing Eco-system
Our approach is message-first, trust-first, and long-term. Because that's how real custom building decisions are made.
PROFESSIONAL BUILDER LEVEL 05
GROSS MARGINS EXCEED INDUSTRY BENCHMARKS
If you specialise in new homes, you should target a gross margin above 25% and over 33% for remodelling to exceed the industry benchmark. But don't forget, that's margins, NOT markup!
Cornerstone Content Strategy
Lead Magnets 
Landing Pages/Forms
Full Automation
SuperBlog Post
Top 5 Fears/Concerns)
-
SuperBlog Lead Magnet
Solutions
-
Spoke Posts
Fears/Concerns, Interlinked to Super Blog, SEO Optimsation
-
Social Snippets
-
Landing Page
-
Booking
Qualifying Form
-
Nurture Sequence
Conversion Rate Optimisation
Boost Your Website's Performance with CRO
Transform your beloved website into a lead-generating machine by optimizing every touchpoint for better user engagement.
You've invested in good design and content-now ensure it guides your visitors seamlessly towards your desired actions.
Utilize personalized CRM onboarding to create tailored experiences that resonate with your audience.
Has your site been reviewed and tracked? Leverage analytics to continuously refine your approach, ensuring every decision is backed by solid data.
Integrate captivating graphics and visuals that not only attract attention but also enhance the user's journey.
Join a marketing ecosystem designed to elevate your building company safely and profitably.
PROFESSIONAL BUILDER LEVEL 05
GROSS MARGINS EXCEED INDUSTRY BENCHMARKS
If you specialise in new homes, you should target a gross margin above 25% and over 33% for remodelling to exceed the industry benchmark. But don't forget, that's margins, NOT markup!
Peter Butler is the most systemised, organised and structured digital operator I've met. If you're looking for someone to help you 'connect the dots' online - including your website, SEO, content marketing and CRM,
I can't recommend him highly enough.
Russ Stephens | Co-Founder | APB
Scott knows the building industry inside out.
His copy connects, converts, and consistently attracts quality leads.
He's sharp, strategic - and understands exactly
how builders win trust and contracts.
Russ Stephens | Co-Founder | APB
Success Eco-System Formula
Smarter Website
Crafted 'In Your Voice' Website Content
Smarter CRM
Paid Advertising
Unique Lead Magnet Marketing
Authority Builder Content Marketing
PROFESSIONAL BUILDER LEVEL 06
NET MARGINS IN EXCESS OF 10%
To be in a position to grow your building company safely, securely and profitably, you must aim for net margins greater than 10% after all expenses - including drawing your market salary as the owner of the business, which tends to equate to 5% of revenue.