5 Signs Your Premium Positioning Is Costing You Leads
Picture this: you’re a premium service provider. Twenty years in the industry. Glowing testimonials. Website that looks like it belongs in a design gallery. But you’re watching a mid-tier competitor—someone you’ve never even heard of book three times as many calls as you. Not because they’re better. Because their website makes it easier. That’s the […]
Why Your Google Business Profile Isn’t Getting You Any Leads
For most businesses, a Google Business Profile is a “set and forget” exercise. Claim the listing, add your business address, upload a few photos, and move on. But that’s where most businesses get it wrong. Your Google Business Profile isn’t another random cog in your marketing machine. It’s often the first thing a prospect sees […]
These 4 CRM Reminder Systems Will Save You Tens of Thousands a Year
Most businesses aren’t disorganised because they don’t care. They’re disorganised because they’re busy. You always intend to follow up after a networking meeting. You always intend to check in on a proposal. You always intend to check in on a prospect – to make sure they’re actually gonna turn up to the meeting they booked. […]
You Might Be Winning at SEO and Still Losing at Search
If you’re losing search traffic, it might not be because your SEO is broken. Search is an absolute minefield right now. I’ve got clients using AI to audit the SEO on their own websites, and honestly? I commend that. I think it’s great. Have a poke around, see what’s going on under the hood. But […]
The Lead Response Problem That’s Costing You More Than Any Bad Ad Campaign
The lead response problem is costing most businesses far more than any bad ad campaign ever could. Here’s where I reckon the whole industry is flawed. People think they’re going to build a website – this nice little online brochure – then sit back and wait for the phone to ring. Maybe it rings. Maybe […]
Case Study Dornford Group
ABOUT THIS REPORT What happens to SEO performance when you migrate from Squarespace to a high-performance WordPress platform – in three weeks. Dornford Group made the decision to move away from their existing Squarespace website to a purpose-built high-performance WordPress platform built on the Smarter Websites tool stack. This report captures what that migration produced […]
Most Businesses Obsess Over Their Website While Ignoring This Much Bigger Problem
One of the most common things I see businesses do when they aren’t getting enough enquiries is panic and start randomly changing things on their website. They tweak headlines. Change button colours. Add more text. Remove text. Chuck a video on. Take the video off three weeks later. What they’re really missing isn’t a better […]