The Lead Response Problem That’s Costing You More Than Any Bad Ad Campaign
The lead response problem is costing most businesses far more than any bad ad campaign ever could. Here’s where I reckon the whole industry is flawed. People think they’re going to build a website – this nice little online brochure – then sit back and wait for the phone to ring. Maybe it rings. Maybe […]
Case Study Dornford Group
ABOUT THIS REPORT What happens to SEO performance when you migrate from Squarespace to a high-performance WordPress platform – in three weeks. Dornford Group made the decision to move away from their existing Squarespace website to a purpose-built high-performance WordPress platform built on the Smarter Websites tool stack. This report captures what that migration produced […]
Most Businesses Obsess Over Their Website While Ignoring This Much Bigger Problem
One of the most common things I see businesses do when they aren’t getting enough enquiries is panic and start randomly changing things on their website. They tweak headlines. Change button colours. Add more text. Remove text. Chuck a video on. Take the video off three weeks later. What they’re really missing isn’t a better […]
Case Study Blue Eco Homes
ABOUT THIS REPORT From brochure website to high-performance digital platform – and what that shift means in real numbers. Blue Eco Homes made a pivotal transition from a standard brochure-style website to a high-performance digital platform built on the Smarter Websites tool stack. That transition is the foundation for every result you see in this […]
Businesses Are Cutting Their CRMs to “Save Money”… And It’s Costing Them Sales
There’s plenty of rubbish software that most businesses don’t need, and they should absolutely get rid of it. But when people start questioning the benefits of CRM and whether it’s worth keeping, that’s usually a sign they don’t fully understand what it’s doing behind the scenes: Either they have no idea how to use their […]
The “Free” CRM That Could Bleed Your Business Dry (He Thought It Was $0/Month — Next Thing He’s Paying $1,279.00)
The CRM Landscape is a Mess. There are dozens of options out there. Maybe hundreds. And at a glance, they all look the same. They promise to help you grow. Automate. Convert. Save time. But in reality, most of them are built to lock you in and slowly crank up your costs… For instance: You […]
The Ugly Truth About SEO: Why Page 2 Is the Same as Nowhere (And How to Finally Fix It)
Let’s get one thing straight: If your website’s not showing up in the top 5 Google results — you’re almost invisible. That’s not an opinion. It’s not an exaggeration. It’s a cold, hard fact. And it’s one that’s costing you clicks, leads, and clients every single day. You’ve spent months — maybe years — trying […]
Why Your Website Alone Won’t Work: The 3-Part System That Actually Drives Sales
Let me ask you something: Is your website pulling its weight — or is it just sitting there looking pretty? Because the truth is, even the slickest website in the world won’t drive results on its own. If you’re not pairing it with the right support systems behind the scenes, you’re not just leaving money […]