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Month: August 2008

Who wants to know the one word that gave a 100% rebooking rate?

By Peter B Butler | August 31, 2008

Who wants to know the one word that gave a 100% rebooking rate? A problem shared by many salon owners is getting their staff to keep those clients rebooking at a great rate. I was on coaching call with Kellie Bowey of Shear Class Hair Studio in Kojonup and she […]

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The Most Powerful Business Tool Ever!

By Peter B Butler | August 28, 2008

The Most Powerful Business Tool Ever! USP or POD? What are all these letters about and what has this got to do with my business? They are acronyms for the most important tool you will ever find for giving your business a powerful statement that will impact your customers in […]

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Direct Response Marketing for Real Estate Agents

By Peter B Butler | August 23, 2008

For the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing. If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model […]

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Business Building 101

By Peter B Butler | August 8, 2008

This is the fundamental business building premise but it still needs to be mentioned. So many people get caught up in a lot of “Business Building Activities” and forget this one simple principle. There are only three ways to grow your business: 1. get more new clients 2. get your […]

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