If you’re not on page 1 on Google you’re a nobody. You might have the greatest ‘widget’ on the planet but if no one knows you exist getting new business is going to be an uphill battle.
Here’s a question! When you use Google, or Bing or Yahoo to search do you ever go past page 1 in the results? No? Then pretty good bet your clients won’t either so that means you need to be right in front of their face, page 1, to expect to get a call from them.
Search Engine Optimisation by Smarter SEO.
If implemented correctly, SEO can offer a higher return on investment than nearly any other marketing strategy (online or offline). Having your website placing high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. High placement in the search engines can largely determine the reach of your online marketing strategy.
The Smarter SEO package has different levels of ranking strategies.
We have 3 simple plans or “Core Programs” with 2 fast track “Cornerstone” options available.
We start with the fundamentals so your business website is ranking for the right elements! You want to be known for the right terms, right? You NEED to get known for the right terms.
From there we analyse your competition, do keyword research, and implement a range of ‘onsite’ and ‘offsite’ strategies to help your business climb the Google Charts (and other search engines).
The Objective!
Page 1 on Google when people search for your business.
Outrank your competition!
Points to note on SEO:
There are many more elements to getting a site to rank well than having the right meta data (keywords, etc.) Yes, it’s a starting point and a high priority but there are many factors to consider.
To rank on Page 1 is to win the success formula. It’s like needing 100 points to win and the meta data (keywords, etc) part is just say, 25 points of that formula.
That’s why our Smarter SEO program is comprehensive and designed to suit every business based on needs and budget.
You’ll also want to know how many visitors you’ve had, how long they stayed, what pages they visited along with what keywords they used to find you.
Was it the keywords you’re trying to rank for? There are also “on page” elements to consider (eg: how many keywords are used in your site) as well as “off page” aspects like how many sites are linked to you. The other “off page” aspects are huge and make all the difference. There are also a whole raft of Google tools and other online exposure gadgets that can be leveraged from.
Not only that, once you have all that right and your site ranking well you have to keep it there!
No use being like humpty dumpty and falling off the wall.
See more info on our FAQ’s and Facts (below).
A detailed ‘easy to read’ monthly report so you can see your progress as you climb the Google charts.
The Program Overview:
Step 1:
Your current SEO status!
Prepare website benchmark analysis. (Need to know where we started so we can brag right?)
We find your position now, what rankings you have, how many pages you have indexed (known by the search engines) and provide that in a no dispute report so you can see where you are before we even look at you.
Client to fill analysis brief.
Stage 1 – $990
Client to decide on “Core Program” level (below)
Analyse Competition and Ranking.
- Collate meta data
- Check ranking strategies
Smarter SEO keyword analysis starts here:
- keyword suggestions based around the core keyword
- the estimated number of monthly searches for the keywords on Google
- the number of search results for the keywords on Google
- the KEI (keyword effectiveness index) for these keywords
Smarter SEO will answer the following questions:
- Which keywords get the most searches?
- How strong is the competition for a special keyword?
- Which keywords are used by your competitors?
The better your keywords research is, the easier it is to outperform your competition.
Title, Description and Keyword proposal.
Implementation of above.
Outcome: Stage 1 means your website is at least “known” for the right terms and keywords. It’s the fundamental starting point but the rankings can certainly be enhanced and strengthened by our 2 Cornerstone Programs. These are highly recommended!
The 3 Core Programs:
Standard 25:5 Package – $550 month for 6 – 12 months
We identify the 25 best keywords for your industry and business and highlight the top 5 core keywords with data to support search volume for those keywords. We also create ‘common sense’ description and title for your site based on this research, very important.
A comprehensive monthly report is provided with the position of your website on all major search engines.
This pack means people will find your business if they search for it and it will slowly climb the search engine marketing rankings.
Advanced 50:15 Package – $990 month for 3 – 6 – 12 months
We identify the 50 best keywords for your industry and business and highlight the top 15 core keywords with data to support search volume for those keywords. We also create a clear description and title for your site based on this research, even better and very important.
This program means your website will start to be found in the search engines faster than the 25:5 package as well as show up for more terms.
A comprehensive monthly report is provided with the position of your website on all major search engines.
*** We review those terms at calendar quarter milestone points and revise and refine your websites meta data structure to improve your results. (*** Only available with the Cornerstone “Business Toolbox” program, over page)
High Performance 100:25 Package – $1320 month for 3 – 6 – 12 months
We drill right down into what your competition is doing, take what they do well and do it better. This is a very detailed report and analysis.
We identify the 100 best keywords and phrases for your industry. We also rank and highlight the top 25 core keywords and phrases with data to support search volume for those keywords.
We also craft a very powerful description and title for your site based on this research, this will set you at the top of the tree.
This program means people will find your business if they search for it and it will climb the search engine marketing rankings at a much faster rate. A comprehensive monthly report is provided with the position of your website on all major search engines.
*** We review those terms at calendar quarter milestone points and revise and refine your websites meta data structure to improve your results. (*** Only available with the Cornerstone “Business Toolbox” program, over page)
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Program Summary and Best Options:
We designed this to suit every business.
Simply choose your level of participation based on your needs, your budget and your impatience for results.
|
Program Details |
Standard |
Advanced |
High Performance |
| Benchmark Report | Yes | Yes | Yes |
| Analysis Reporting (Keyword #) | 5 | 10 | 15 & Phrases |
| Search Engine Progress Report | Monthly | Monthly | Monthly |
| Refine Meta Data | Quarterly | Quarterly | Quarterly |
| Link Building – Local | Yes – monthly actions | Yes – fortnightly actions | Yes – weekly actions |
| Link Building – Universal | Yes – monthly actions | Yes – fortnightly actions | Yes – weekly actions |
| Link Submission Auditing | No | Yes | Yes |
| Trend Report ** (see below) | No | Yes | Yes |
| Web Visitor Stats Report | With Business Toolbox | With Business Toolbox | With Business Toolbox |
| Supercharged On Page Report | With Super Site Program | With Super Site Program | With Super Site Program |
| Contract Options | 6 – 12 months | 3 – 6 – 12 months | 3 – 6 – 12 months |
| Per Month | 550 | 990 | 1320 |
For the best results in the shortest time frame possible we recommend either the 50:10 program or the 100:15 program with both Cornerstone Programs -
- Business Toolbox
- Super Site Performance Program.
The best return on investment is by far the high performance program. Why?
Because we are working every single week on getting better ranking results for your website! And we give you the evidence of that in our easy to follow reports.
** What is a trend report?
It will tell you exactly what search terms are starting to be used more and sometimes these are new terms not used before. EG: Web 2.0 is a search term trend increase, if you know about this early enough it may well help you get the jump on the competition.
Cornerstone Program 1:
Business Toolbox – $1100 Once Off Set Up
We highly recommend this.
Smart business owners use this. This is your own benchmark tool and in-house web ranking progress checker. It becomes your road map of your SEO results.
Some websites may have Google analytics set up BUT Google also have a whole raft of other tools and there are other online exposure gadgets that can be leveraged from.
All the search engines have protocols they use, and the websites that abide these are given favour. And favour and preference means better positioning.
This package means you know that your website complies in all ways. And as important is having accurate data such as how many visitors you’ve had, how long they stayed, what pages they visited along with a whole gambit of other relevant info.
Would you also like to know what keywords your website is really showing up for?
These tools can help you to identify a “niche” term that helps to set you apart from your competition! This is incredibly powerful and not to be underestimated.
Local Search Results! We also leverage from “local search” results in this business toolbox, a strategy missed by many.
The bottom line is you need to measure everything, know what worked so you can sustain it and get even better results. It’s always about climbing higher and being one step ahead of your competition.
Once this is set up and configured we notify you so you can see the various ways you can leverage from this toolbox.
This will fast track your local search results!
Cornerstone Program 2:
Super Charged Program $2200
Strengthen and accelerate your results and investment from your Core Program.
We use the analogy that to rank on Page 1 you need to have earned 100 points, as an example.
Any of the “3 Core Programs” will help you achieve say, one third of those 100 points and are crucial.
So you’ll certainly be well on your way to better rankings, more traffic, hopefully better conversions and more money in the bank.
BUT, you need to know that the optimisation task includes MORE than just placing and recommending custom built title and meta data.
Web designers are not SEO experts. We take their beautiful work and examine the un-optimised elements that may have been placed at website design stage.
If you have a great looking website that is meaningless to search engines, you won’t be able to achieve high search engine rankings with that website – no matter how good and interesting your website content is.
It’s like putting your website on steroids. Most importantly it will include the careful positioning recommendation of a deliberate number of key-phrases within the body text, for optimal prominence and keyword density, semantic meaning and so on.
Every element of your website is fine-tuned – all your title tags, image optimisation and page name protocols and many other elements within your site.
A high focus on forcing the search engines to stay on your site longer, giving you extra favour.
We can’t detail all of what we do because it’s our intellectual property.
The Aim! Multiple Page 1 listings – to not only to get your site on Page 1 on Google but to have it there multiple times!
There are only 10 spots on page 1 and if you can be there more than once how does that improve your odds!
FAQ’s!
Do you provide a monthly report?
Yes, in an easy to understand format.
Do you provide Search Engine Submission reports for your clients?
Yes, you will see exactly where we have submitted your website in our comprehensive report.
How do you do your Directory submissions? Automated or manual?
Manual, directory submission cannot be 100% automated. It is very important that you submit your website to exactly the correct category and that you fill out all necessary fields. Internet directories won’t list your website if you submit it to the wrong category. Some Internet categories even consider this spamming.
Why don’t web designers know about SEO?
Because they’re not trained to be, and quite frankly, you didn’t pay for that service.
A web designer needs to stay focussed on the task at hand, building you an effective marketing machine. SEO really is a stand-alone service.
Do all websites that rank well need to have SEO applied?
If they want to be found!
A web page that looks great to the human eye can be totally meaningless to search engines.
If you have a great looking website that is meaningless to search engines, you won’t be able to achieve high search engine rankings with that website – no matter how good and interesting your website content is.
What is a trend report?
It will tell you exactly what search terms are starting to be used more and sometimes these are new terms not used before. EG: Web 2.0 is a search term trend increase, if you know about this early enough it may well help you get the jump on the competition.
Facts!
Fact: If you want to successfully promote your website on the Internet, you have to choose the right keywords. If you target the wrong keywords, your website promotion efforts will be in vain.
Fact: Optimizing your web pages is necessary for high search engine rankings.
Fact: Internet directories are an easy way to get links to your website. These links can increase your search engine rankings.
Fact: If you want to succeed with search engines then you must do the right things in the right order.
Fact: Only the right kind of links will help your search engine rankings. The wrong links can have a negative effect on your search engine positions.
Fact: Good inbound links are crucial if you want to get high search engine rankings. If your website doesn’t have the right inbound links then it will be very difficult to get high rankings.
Fact: If you use the wrong search engine submission tools then search engines will ignore your submissions.
Fact: On many social bookmark websites, the link to your website gets indexed by Google within one day.
Fact: Many search engines will ignore your URL submission if you use the wrong search engine submission tool or a site submission service.
Fact: You will get the best results for your website if you use the best tools.
Fact: Checking your rankings usually costs a lot of time and it requires much patience.
