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Google Adwords are just numbers. It’s all about client acquisition cost.

How much does it cost to get each enquiry? How many enquiries equate to new business?

If your average client spend is say, $300.

And each new lead or enquiry from Adwords costs $20 and you convert 1 in 3 it’s cost you $60 to land each new client.

Question: How many times would you spend $60 to do $300?

Depends on your Gross Profit margins… right?

Plus, you need to factor in Lifetime Value of a Client.

Do your clients only do a single purchase from you?

Can they be upsold, cross-sold, do multiple purchases, any sales after the initial sale, rebookings, subscription purchases…

If you know your numbers, you know what you can spend to get a client.

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Simples… If you get it right!

There’s a right way to go about Google AdWords management, and then there are wrong ways.

The reality is, there are many ways to get it wrong. If you follow the cookie cutter guidelines, your Adwords spend will invariably be a lot higher than it needs to be.

There are so many search-term variables and ROI factors to consider, DIY'ers or cowboy operators often get this wrong.

Experience tells us that the fastest, most sustainable ongoing results come from a bigger picture approach. That starts from the time we invest into understanding your business, your goals and your industry, through to -

  • Accurately researching the most effective search term combinations
  • Comprehensively tracking, measuring and continually refining campaigns
  • Fine-tuning everything, from the geographical location to the timing of your Google AdWords ads
  • Increasing click-throughs to your website and maximising conversion rates
  • Reducing acquisition costs and improving your ROI on an ongoing basis
  • As targeted, responsive and cost effective as it gets.
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Our Google AdWords consultants are Perth based, we can have your campaign live within days, directing quality traffic to your website in as little as 24 hours.

And the BIG WIN?

You only pay when someone clicks through to your website.

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