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100 Days of World Domination

How Many Social Platforms Should You ‘Drive’

Personally I recommend 'driving' 2 to 4 main social platforms. We still recommend setting up all the platforms that suit your business or industry but focus on leveraging your branding awareness and prospect and client engagement using 2 main platforms....
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Decide Which Social Media Platforms to Setup

There are so many different social media platforms to choose from. It can be a little overwhelming. You may not have time to focus on every different platform there is. Even though it may be better for your business to...
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Fully Optimise Your Social Media Platforms

Now you have set up all your social platforms, and decided on which ones to primarily 'drive', are they fully optimised? Not having them fully optimised is like getting a 6 out of 10 score for your efforts, to win...
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Get to Know Your Audience

If you want to connect with your potential customers, it’s really important that you get to know them. This is called creating a 'customer avatar'. The best way to do this is to picture in your mind as if you...
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Get Personal, It Builds Trust

When people are making a decision about what business to learn from, they are not just dealing with a business. They are building a connection with other people. With this in mind, it's great to share some personal stuff on...
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Create a Social Media Content Plan

Once you've got all your social media platforms set up, it's time to create a social media content plan. This will guide you through the content creation process and give you a guide so you know what to post and...
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Increase Your Circle of Influence

The more 'friends' or connections you have, the more buzz you’ll generate. BUT this is not a vanity competition, as in, the more friends or connections the better. No, this is about building connections that will strengthen your business. You...
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Handling Negative Reviews

Online Reviews are the most powerful way to build trust and help potential clients make the decision to work with you. But what happens when someone leaves you a negative review? There's not much you can do when it comes...
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How Often Should You Post?

The answer to this question has changed a lot over time. Social media algorithm changes have changed the answer to this question as well. The easy answer is as often as you can create quality content and post it consistently....
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