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marketing

Who wants to know the one word that gave a 100% rebooking rate?

By Peter B Butler | August 31, 2008

Who wants to know the one word that gave a 100% rebooking rate? A problem shared by many salon owners is getting their staff to keep those clients rebooking at a great rate. I was on coaching call with Kellie Bowey of Shear Class Hair Studio in Kojonup and she was having an issue with […]

Peter Butler on “Imagine the Stress… being # 7 Web Developer!!!”

By Peter B Butler | May 19, 2009

Imagine the Stress… being # 7 Web Developer!!! Yup, that means 7 rebuilds on Ivor’s website. It seems we have a knack for getting websites right the first time round… and we’ve had this comment a lot… Why? Marketing focus first followed by design. It’s all about getting leads and prospects to say “Yes, I […]

Facebook Name Grab This Weekend

By Peter B Butler | June 11, 2009

Get YOUR NAMED Facebook account this Saturday Lunch (for Aussie’s) Up until now your Facebook profile link was just random characters like this http://www.facebook.com/profile.php?id=703908113 That’s memorable… not! For the savvy people you could use the ‘profile to’ application which would look like this http://profile.to/peterbutler/ which is certainly a lot sexier. (Especially with my name in […]

New Client Site Goes Live

By Peter B Butler | July 10, 2009

So why is this website any better now?

Here’s the short story version of why!

* Dynamic content now and not static internet flotsam
* Pinging technology that the Google Gods and search engines love
* He can add stuff to his website as easy as writing an email
* Built in lead generation system.
* Built in qualification process so there is not as much focus on price (that part is behind the scenes)

Are the leads that you’re harvesting “qualified”, or anywhere near the mark of the “Ideal Client” for you?

By Peter B Butler | July 29, 2009

Sorry about the “Post” blunder on Monday. I stuffed up. I needed to narrow the niche that I’m marketing too so I was refining my lead generation “Funnel” on my site. Trouble is I forgot that the auto update was turned “On” so the edit that I did went out automatically to my list. This […]

A “Pleasing To a Man’s Eye” Video and Bonus Lead Generation Tip!

By Peter B Butler | August 7, 2009

To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in  their life. As we would with a friend. Trouble is, for a lot of us, something strange happens when we sit down […]

Everyone Is A Marketing Expert, Apparently…

By Peter B Butler | December 3, 2009

To build a really successful business we can’t do it all. As a start up we might be the “Jack or Jill of all trades” but sooner or later… We get our bookkeeper to do the figures, the accountant to make it ‘make sense’ and work for the ATO and our insurance broker, mortgage broker […]

Social Media Marketing – Will It REALLY Help Your Business?

By Peter B Butler | March 16, 2010

And the next big question is how? I look at Social Media Marketing in two ways. One I call the hard wired and the other is the soft wired. Let’s just focus on the 2 biggie social media marketing platforms – Twitter and FaceBook and how this hard wired and soft wired concept impacts them. […]

If Your Website Was An ATM? How Much $$$…

By Peter B Butler | July 19, 2010

Make sure you get your website right, otherwise it’s just like peeing upwind… you end up losing and just get wet. So many people look at the investment they make into their marketing as a cost. Ahh, wrong! The 3 Step Website Plan – Get Visitor + Convert Visitor Into Lead + Convert Lead Into […]

The Little Fish Outranks the BIG Kahuna’s

By Peter B Butler | August 14, 2010

Imagine you’re the little distributor with the rights to sell a product. What is potentially a multi million dollar product. Great, you’ve got a product you can take online so you finally made it. All you need is a website right? Then you will have joined that elite group that make a living online, you […]

Exposed: What’s the Catch With 7 Day Holiday Stays for $99?

By Peter B Butler | August 30, 2010

We’ve just gone “Live” with Holiday Specials Bali using the “Agency”  theme. Imagine a gentle, pure sea breeze and the warm glow of sunshine caressing your face as your raise your glass to your lips and savour the sweet taste of your favourite beach cocktail. Work seems a million miles away as you slowly ponder […]

One Simple Step To Doubling Your Web Leads.

By Peter B Butler | February 16, 2011

You’ve got a great looking website, you’ve got some traffic, you might even have some great lead generation strategies in place. Your website has some brilliant content along with powerful testimonials. All with a bent for a good user experience. So how can you increase your website enquiries and newsletter sign ups? You already know […]

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