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marketing

Lady with Marketing Paralysis sitting at desk in office

Marketing Paralysis… the Struggle is Real!

By Peter B Butler | November 12, 2019

Marketing paralysis. It’s a thing. I’m going through it right now and you probably will too at some point. Coming up with marketing ideas, and something to promote, is NOT the issue for me. I’ve got a gazillion things I can offer that would help you online. So, no problem there. It’s deciding which one […]

3 Simple Ways To Build a Bigger Audience Online

By Peter B Butler | June 4, 2019

In this article and video, we will be covering 3 simple ways to build a bigger  audience online for you and your business. Let’s talk chat tools. We’ll also cover Push Notifications, these are simple and powerful, they’re great if you regularly add new content and want to notify clients or potential clients every time […]

2 solid leads in 2 days! How? It’s staring you right in the face…

By Peter B Butler | July 25, 2011

In May I listed our investment unit with a real estate guy I met when visiting a local BNI chapter. At the chapter meet Paul did a 10 minute presentation and impressed me with not only his local knowledge but his passion for the district. I mean, how do you tell one agent from another, […]

The Top 10 Most & Least ‘At Risk’ Businesses.

By Peter B Butler | April 12, 2011

Read a report on the top ten most and least affected businesses by our current economic times. The most affected was the tyre industry, seems we’re prepared to let our tyres be a little ‘balder’ before we change them over. The least affected was the beauty industry, go figure. We’re prepared to put our beauty […]

One Simple Step To Doubling Your Web Leads.

By Peter B Butler | February 16, 2011

You’ve got a great looking website, you’ve got some traffic, you might even have some great lead generation strategies in place. Your website has some brilliant content along with powerful testimonials. All with a bent for a good user experience. So how can you increase your website enquiries and newsletter sign ups? You already know […]

Exposed: What’s the Catch With 7 Day Holiday Stays for $99?

By Peter B Butler | August 30, 2010

We’ve just gone “Live” with Holiday Specials Bali using the “Agency”  theme. Imagine a gentle, pure sea breeze and the warm glow of sunshine caressing your face as your raise your glass to your lips and savour the sweet taste of your favourite beach cocktail. Work seems a million miles away as you slowly ponder […]

The Little Fish Outranks the BIG Kahuna’s

By Peter B Butler | August 14, 2010

Imagine you’re the little distributor with the rights to sell a product. What is potentially a multi million dollar product. Great, you’ve got a product you can take online so you finally made it. All you need is a website right? Then you will have joined that elite group that make a living online, you […]

If Your Website Was An ATM? How Much $$$…

By Peter B Butler | July 19, 2010

Make sure you get your website right, otherwise it’s just like peeing upwind… you end up losing and just get wet. So many people look at the investment they make into their marketing as a cost. Ahh, wrong! The 3 Step Website Plan – Get Visitor + Convert Visitor Into Lead + Convert Lead Into […]

Social Media Marketing – Will It REALLY Help Your Business?

By Peter B Butler | March 16, 2010

And the next big question is how? I look at Social Media Marketing in two ways. One I call the hard wired and the other is the soft wired. Let’s just focus on the 2 biggie social media marketing platforms – Twitter and FaceBook and how this hard wired and soft wired concept impacts them. […]

Everyone Is A Marketing Expert, Apparently…

By Peter B Butler | December 3, 2009

To build a really successful business we can’t do it all. As a start up we might be the “Jack or Jill of all trades” but sooner or later… We get our bookkeeper to do the figures, the accountant to make it ‘make sense’ and work for the ATO and our insurance broker, mortgage broker […]

A “Pleasing To a Man’s Eye” Video and Bonus Lead Generation Tip!

By Peter B Butler | August 7, 2009

To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in  their life. As we would with a friend. Trouble is, for a lot of us, something strange happens when we sit down […]

Are the leads that you’re harvesting “qualified”, or anywhere near the mark of the “Ideal Client” for you?

By Peter B Butler | July 29, 2009

Sorry about the “Post” blunder on Monday. I stuffed up. I needed to narrow the niche that I’m marketing too so I was refining my lead generation “Funnel” on my site. Trouble is I forgot that the auto update was turned “On” so the edit that I did went out automatically to my list. This […]

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