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direct response

What’s Your Marketing Mix? See What Google Has Resorted To!

By Peter B Butler | March 19, 2011

So many businesses think once they have a website, a steady stream of new clients will flood in. I call it the “build it and they will come” theory. Good luck with that! That’s a big statement seeing as most of our work is websites, but… We all need a […]

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The issue is too many ideas and not enough time.

By Peter B Butler | April 20, 2009

I’m sure you’re the same, with that entrepreneurial spirit there is never a shortage of ideas or opportunities, our problem is we only have one life to try and fit it all in. I’ve just come from a great mastermind session this morning. A colleague who has become a good […]

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Dumb Marketing and Smart Lead Generation!

By Peter B Butler | March 11, 2009

Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot […]

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Lead Generation Strategies to get the Best Quality Clients.

By Peter B Butler | February 4, 2009

The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use […]

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Direct Response Marketing for Real Estate Agents

By Peter B Butler | August 23, 2008

For the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing. If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model […]

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