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Are You Going To Commit Yellow Pages Advertising Suicide This Year?

By Peter B Butler | July 14, 2008

I’ve just finished working through the huge stack of Yellow pages Critiques that came in from those savvy salon owners who invested in “Salon Yellow Pages Advertising Secrets” and got their bonus critique. I think for most salon owners the critique they got was a mix of pleasure and pain. The painful bit was the […]

Lead Generation Strategies to get the Best Quality Clients.

By Peter B Butler | February 4, 2009

The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this […]

Dumb Marketing and Smart Lead Generation!

By Peter B Butler | March 11, 2009

Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans […]

Exposed: What’s the Catch With 7 Day Holiday Stays for $99?

By Peter B Butler | August 30, 2010

We’ve just gone “Live” with Holiday Specials Bali using the “Agency”  theme. Imagine a gentle, pure sea breeze and the warm glow of sunshine caressing your face as your raise your glass to your lips and savour the sweet taste of your favourite beach cocktail. Work seems a million miles away as you slowly ponder […]

You Don’t Have To Go Anywhere Near FaceBook, Twitter or LinkedIn…

By Peter B Butler | November 4, 2010

… to Reap the Rewards of Social Media Marketing. You don’t have to go anywhere near FaceBook, Twitter or LinkedIn to grow your business on the social media scene. The biggest issue I hear from those who are social media marketing “challenged” is they don’t have time. That I totally understand! But here’s the next […]

Was 2011 To Be Your Year?

By Peter B Butler | June 22, 2011

What do stocktake sales and new year’s resolutions have in common? They both happen at the end of a yearly cycle. Was 2011 going to be Your Year? We’re half way through. How’s it going? For those who know me well also know that I’m a no fluff sort of guy. Don’t like ornaments in […]

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