The Next Best Social Media Platform Options.
Hope you enjoyed round 1 of the best social media platform options. Let’s get into part 2.
Video as a social medium is huge but underutilised by many.
YouTube is the second biggest search engine on the planet.
And video’s show up in the search results. It’s really not hard to record some short video’s, maybe some testimonials, a quick how to or short spiel about what you do. It can be a simple home video, a professionally shot video or even a screen shot video. All go to strengthen your case online.
The obvious benefit is exposure to your business but probably most is the exposure to your face. Whether that’s you personally or your branding.
Here’s what matters most. It’s not so much the quality of the video that’s important but how you set up your YouTube account and certain elements when you load the video’s that matters. Get this right and the benefits can be huge to how well your website performs.
That direct side benefit is links back to your website from the second biggest search engine in the world which is owned by the biggest search engine in the world. But the crucial key is getting your account set up right.
And now for the relative newbie on the block!
Foursquare is the next of the best platforms.
This will become huge. It’s a venue location social media tool using GPS to bookmark your location in a business geographically.
The program runs on iPhone’s, Blackberry’s and other Smart and Android style phones.
You can read more about that here – http://foursquare.com
Here’s how it works. You go to a coffee shop and you open your “FourSquare” app. It uses GPS to locate where you are. The business may be on the list, but if not you’re able to enter it and add it to the list. Now people can “see” where you are.
So what you say! If you’ve gone ahead and connected it with your other social media accounts then your little entry will get “posted” to them as well.
In other words, let’s say I’ve just checked in to Fast Eddy’s for a burger on FourSquare, so my FourSquare group (yes, you make friends in FourSquare too) and also now my friends on FaceBook and even Twitter can see what I’m up to (and my diet is not doing so well).
It means I’m leveraging my time and exposure with my friends, groups and social media platforms.
It’s also an opportunity for businesses to leverage from this new phenomenon.
Here’s the short story version of how you can leverage this for your business:
- You can make offers so when someone “checks in” they can “see” your offer.
- You can run competitions based on “check ins” or any other repeat business model.
- People can make tips on your business which is “virtual on-line word of mouth” marketing.
And don’t underestimate the power of that for your own business.
Here’s a few other side spin points to know and potential benefits with FourSquare:
- People become a “Mayor” if they have the most “check ins” in any given business.
- People are awarded “points” for activity which encourages use.
- You can set it to give you “status updates” and see what’s happening in your “circle of influence”.
It’s gonna be huge so start to use it now.
“Let’s Connect Socially” on FourSquare - http://foursquare.com/peter_butler -
To summarize the “Best Social Media Marketing Platforms” I must say this.
Apart from using them and doing that the right way there are also 101 tips and tricks we do in the “back end” that help our clients get “ranked well” for their business niche or specialty. We also set up other profiles not mentioned above that all appease the Google and Search Engine Gods.
If you’re suffering info overload or just don’t know where to begin then maybe our “Social Media Marketing Magic” Package would help you get a handle on all this. Contact Smarter Websites here.
What’s up in tomorrow’s e-series?
Imagine you could do 1 simple thing yet 5 big things happened? Let’s say you made a “post” and yet that was sent to all your social media marketing profiles? Leverage Your Time By the Power of 5.
Committed To Your Success,
Peter B Butler.
Helping professionals and small businesses leverage the power of
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- Lead Generation and
- Social Media Marketing
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You do only 1 thing yet your efforts are leveraged 5 to 1. That’s up tomorrow.