Rules of Engagement.
Yesterday we spoke about the phenomenon of positioning yourself online through social media platforms and marketing.
Certainly a powerful tool if used for good and not evil (lol).
Let’s get into how to be smart with the right “Rules of Engagement”. It’s not rocket science.
First up, don’t “Smell of Sell”.
Social media is a two-way conversation. Your comments on other people’s posts are as important as the conversations you start. Engage in the conversations of friends and colleagues by adding your comments. Respond to those that reach out to you.
Regularly watch your streams on Facebook, Twitter and your other platforms. They are located prominently on your home page (the page you see when you log in). When you see something that interests you, check it out and comment in a supportive way.
In FaceBook, if you can’t think of a useful comment to make then simply click the “like” button. If you can relate to what someone has shared then make a comment, certainly don’t be negative or condescending. Again, it’s just normal human interaction so the same rules apply.
The whole essence is to view this as a party, albeit online and on this moving wall. If you’re new to all this it probably seems all a bit odd and strange even. I notice some people ask a question or other people’s opinions on a particular subject on the wall. Some get a great response and a lot of comments.
It’s a buzz when people really get engaged in the subject.
Search Twitter for conversations relating to your local market. When jumping in on a conversation with someone you don’t know, tread lightly. Identify yourself and offer brief and helpful commentary. Let them decide to follow up.
Don’t just always “send stuff out”. Even if it is valuable and helpful tips and tricks the other part of the equation is relationship.
Just like with the sales assistant. When you have that one on one contact a relationship of sorts is formed.
You liked that sales assistant, you probably bought more from them, or said yes in a shorter time frame or came back more often, all because you connected with them. You’d started a relationship. We need to take what we do offline and put it on-line as much as possible.
The smart businesses foster those relationships in an “off-line” way through promotions and direct marketing techniques. And that’s what you need to do on-line.
But here’s the thing. You actually do start to connect with people on-line and build real relationships. Using the time wisely is the key to success and you really do need to have a timer running on this. I see people seemingly spend half a day on FaceBook and not really achieve much.
Get on, do your “stuff” and get off again.
So to summarize, be looking for people and comments that you can get engaged with, contribute and try and make a difference for others.
Manage your time, actually run a clock to suit your goals and time available. If you’re a newbie you might have to allow extra time to get familiar with “stuff”.
Next we’ll cover the best social media platforms to use.
Committed To Your Success,
Peter B Butler.
Helping professionals and small businesses leverage the power of
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