You and Your Positioning Online
Here is the first in the e-series “7 Keys To Social Media Marketing Success!”
You and Your Positioning Online.
If you view everything you do “online” as if you had a real person coming into your real store to enquire about your real stuff then you will have a good measure of success.
Too many people try and get clever online with social media marketing.
Whether you have an actual brick and mortar business and your online and social media marketing is to get them to the store or whether your website is the first part of people doing business with you the process and psychology is the same.
A good salesperson views themselves as a consultant, not a salesperson, so when a person strolls in off the street to the store they are simply advising and helping the prospect to make the right decision about the product or service that will meet their needs.
The salesperson doesn’t “smell of sell”… but they get the sale.
That is the model. Use social media to inform, educate and connect with the people in your group. Share valuable information. Don’t give away the baby with the bath but do give useful tips and tricks that will make a difference for your audience.
When you do this, what would be happening for your readers and their perception of you?
A few things actually, the first is credibility!
They’re reading your stuff and learning some elements that they may not have known about, or maybe it reinforced what they’d heard before. Either way, their view of you as being someone that has knowledge and insight in this area is being strengthened. Your credibility is increasing.
What else is happening?
Trust is being established. Same as the consultant in the store. We bought lots because they were helpful, they certainly didn’t just seem to be there to get a sale, they showed they were interested in us by asking lots of questions. They knew what they were on about right? And we trusted them.
The simple truth is we don’t buy from someone we don’t trust, that’s a fact.
And that’s the real power with social media marketing. Relationship and Positioning!
Using valuable information, tips and tricks you have been positioned as the “go to person” for your field or expertise.
It can grow your expert status exponentially in time frames you never thought possible.
Here’s a spiel from just one of our clients
Just thought I’d drop you a note to let you know what has been happening with my web site, www.productivitycoaching.com.au
Originally I thought that it would be for selling my services, I envisaged using adwords, etc to generate traffic and gain clients from that.
What I have noticed however, is that it is working in a very different way.
When I meet someone and give them my card or a complimentary session coupon, or even do a mail out or any other promotion locally, they generally go online to get a good feel for who I am and how I can maybe help them in their unique situation.
It helps give me credibility as there are a lot of relevant articles & videos to check out that give valuable information WITHOUT TRYING TO SELL.
It is a brilliant relationship building tool that actually sells by not selling!
How about that! All I do is keep adding material and subscribers and let what is now my new process work.
Thanks again Peter,
Jim Bryden – Business Development Manager & Productivity Coach
Mob: 0421 210 444
So you can see the model works.
Just a side note: Make sure your website is about THEM and not YOU! In other words don’t talk about you so much as them, and their pains, their problems and how the solutions you provide will solve those. Enough said for now, that’s a whole other subject.
In tomorrow’s e-series we’ll have a look at the “Rules of Engagement“.
Committed To Your Success,
Peter B Butler.
Helping professionals and small businesses leverage the power of
– Websites and Blogging
– Lead Generation and
– Social Media Marketing
Our clients sites soar up the Google charts, get more traffic and have systems to convert leads to clients predictably and easily to make more money in less time! Discover…
– “7 Keys To a Profitable Website”.
– “How To Generate Qualified Leads On Auto-Pilot”.
– “The Secrets To Social Media Success”.
Smart business owners know where the next lead is coming from! Do you?
To Download Your Free Report go to –
M: 0413 733 272
F: 08 9419 1186
Let’s “Connect Socially”…