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Direct Response Marketing

Email Marketing – How To Build Your Brand With It

By Peter B Butler | May 6, 2019

On average there are 269 billion emails sent everyday! That should be enough to tell you that email is a viable way to communicate with potential clients. Now the trick is connecting and engaging and providing information that people want to receive from you. When people are used to receiving […]

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Was 2011 To Be Your Year?

By Peter B Butler | June 22, 2011

What do stocktake sales and new year’s resolutions have in common? They both happen at the end of a yearly cycle. Was 2011 going to be Your Year? We’re half way through. How’s it going? For those who know me well also know that I’m a no fluff sort of […]

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Only 3 Reasons People Won’t Buy From You!

By Peter B Butler | May 16, 2011

  They don’t have the money. They don’t think it’ll work for them. They don’t like you, or trust you. So if someone has expressed interest in what you do or offer and they don’t run with it – – which one of the above 3 is it? Let’s start […]

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The Top 10 Most & Least ‘At Risk’ Businesses.

By Peter B Butler | April 12, 2011

Read a report on the top ten most and least affected businesses by our current economic times. The most affected was the tyre industry, seems we’re prepared to let our tyres be a little ‘balder’ before we change them over. The least affected was the beauty industry, go figure. We’re […]

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What’s Your Marketing Mix? See What Google Has Resorted To!

By Peter B Butler | March 19, 2011

So many businesses think once they have a website, a steady stream of new clients will flood in. I call it the “build it and they will come” theory. Good luck with that! That’s a big statement seeing as most of our work is websites, but… We all need a […]

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We Cracked the Code!

By Peter B Butler | March 2, 2011

Had this question from a client, Nathan Peart of Scope Drafting this week! He needed to know what happened after people got his “5 Things Potential Owner Builders Must Know!” report. Here’s the question – If I have these people on my email list do they automatically get a copy […]

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Don’t Make This Mistake, It Could Set You Back Years!

By Peter B Butler | February 3, 2011

My brother had a vision when he was kid to “Live On An Island”. I can remember it as clear as yesterday. I just figured it was kid stuff. You know, “When I grow up I’m going to be a policeman or a nurse or fireman”. But go figure, my […]

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From Nowhere to # 2 in the Google Charts in 3 Weeks.

By Peter B Butler | August 5, 2010

This one single tip can get your site to soar the Google charts! Struggling to get traffic and a decent ranking with your website? I have a colleague in South Australia who is an expert in his field but he was in the same boat. How many people can relate […]

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There Is Power In Your Thinking… and In Your Words…

By Peter B Butler | June 30, 2010

It’s a tough slog being the solo entrepreneur. We have so many hats to wear and our energy can be pulled so many ways. The plan is always to get staff, delegate and outsource but there’s always that cross over time. Need the staff to make more money but need […]

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Funniest thing you’ll read all year!

By Peter B Butler | May 12, 2010

Ever blow an appointment? What if it was with a hot prospect? What are your chances of getting that gig now? I had a hot lead come in through my website, they emailed me, had a couple of qualifying emails back and forth and then set up a ‘discovery’ call […]

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Who Cares What Your Clients Think!

By Peter B Butler | January 18, 2010

You should! Trouble is not many business owners even ask. Plus it can be hard to get unbiased feedback. What do your clients really think about your service, your value, prices, range and all manner of info that would help you grow your business? You try and getting totally unbiased […]

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Who Wants More People To Click On Your Web Button?

By Peter B Butler | December 16, 2009

It comes back to my favourite question “Out of 100 visitors to your website how many are you now able to market too?” Remember, our web visitors might be interested in what we say or sell but maybe they’re not ready right now! And if we don’t get their contact […]

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