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The Secret to Different Stages of Membership Development

By Peter B Butler | July 31, 2018

Today’s session is about creating a simple membership portal on your website. A lot of people have the opportunity to make a recurring income or add extra value to the database that they deal with, and to be able to do that … I’m just going to cut straight into it … you can simply […]

Smarter GDPR Compliance for Australian Business

By Peter B Butler | June 11, 2018

GDPR for Australian Businesses (general data protection regulation) You would have received a barrage of emails over the last few weeks either telling us ‘We’re now compliant with GDPR” or you need to “Confirm to stay in touch because of GDPR”. Yay, an opportunity to get less email marketing, can’t remember half of these things […]

Case Study Models

By Peter B Butler | April 25, 2018

We all know the power of testimonials, client reviews and case studies. How many of us have invested enough time into getting it up to the level it should be? I’ve recently invested a lot of time into getting my fair swag of online reviews. Google My Business – 26 Reviews LinkedIn – 44 Recommendations […]

SSL Certificate Warnings by Google start 24 October

By Peter B Butler | October 24, 2017

D Day for SSL Certificate labeling by Chrome is 24th October! The SSL Certificate encrypts the data between your website and your visitors. It ensures that malicious third-parties can’t get their hands on the sensitive data your customers may be typing into your website, such as passwords or credit card details. What are the changes […]

Make Sure You Have the ‘Ultimate Email Signature’

By Peter B Butler | June 5, 2017

Don’t let your email signature be a ‘blind spot’ for you. It actually really can make all the difference in building your business. DO YOU NEED HELP WITH YOUR EMAIL SIGNATURE? CALL 08 9439 2820 NOW OR SIMPLY FILL IN THE FORM BELOW If at a minimum, this helps you get more click throughs to […]

Anatomy of a Good Email Signature: Summary

By Peter B Butler | June 5, 2017

Graphics & Design: No links in a main image, unless it’s your main web link and it’s obvious it is (Like Mark Fregnan’s in the video) Sharp images, not blurry graphics Size, not too big or small Mugshot, your photo for personalisation, and confidence, trust factor No links in the graphic, did I mention that […]

Domain Names

Do you own your own ‘personal name’ – as a domain?

By Peter B Butler | February 15, 2017

Don’t you think you should? Shouldn’t this be a part of your online IP (Intellectual Property) strategy, and protection? To my mind it’s all a part of positioning yourself online, AND protecting the integrity of ‘you’ as the person behind your brand. When I started online 10 years ago trying to make a name for […]

Simple Way to Create a Killer Marketing Sequence

By Peter B Butler | February 14, 2017

When I talk to business owners, a lot of the time I find out that they sit down ready to set up a marketing campaign or sequence. Wrong… How would you like an easy way to capture your ideas to start to collate all the data, the information you need for the best online marketing […]

Security Update: WordPress Website Owners Be Warned – Major Announcement

By Peter B Butler | April 24, 2015

Over the past few weeks there has been an onslaught for WordPress websites and server attacks, pretty well around the clock. The graph below are just the stats from just one security plugin we use and it peaked at 40,000 attacks per minute, yes, per minute. These are not the global stats, just the stats […]

The Rise of SPAM

By Peter B Butler | February 26, 2015

It’s a numbers game, and something has changed out there in the land of www. The rate of SPAM over the last few weeks has risen dramatically. Not sure whether they’ve started their own server farm but omg, email overload. Why do I say numbers game? Send enough SPAM and you’re bound to get some […]

For the Person Who Has Everything – Xmas Gift Idea

By Peter B Butler | November 10, 2014

With only 35 days to go what will you buy them? Surely not another (inane or lame gesture) … You want them to remember this gift, right? When my Mum turned 70 and her birthday being on December 19th we wanted to give her something BIG, something she would cherish, and that would last. So […]

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