Why do so many clients choose bad builders?
It's maddening. You pour your heart into each project, and yet, in the vast digital marketplace, you feel invisible.
With misconceptions rampant, and project home builders churning out their cookie-cutter offerings via bait and switch tactics, it’s easy to get lost in the shuffle.
Here’s the problem: Years ago, clients would call 3 builders out of the Yellow Pages, and meet with one before making their decision…Â
The winds of change have ushered in a digitally-empowered clientele. Before they even think to pick up a phone or draft an email inquiry, prospective clients are hard at work, combing the internet for insights, answers, and assurance. This means…
In the age where information reigns supreme, your expertise isn't solely displayed on the ground, but in the digital realm as well.
Every article not written, every post not shared, is a missed opportunity to not only generate leads but to cement your business as a leader in a highly competitive industry.
So, is your digital ambassador world-class, capturing the essence of your craft and delivering quality leads to your door?Â
Or is it an apprentice, still learning the ropes and failing to make the right impression?
If you're ready to transform your digital struggles into opportunities, it's time to refine your message and elevate your online persona.Â
Remember, in the vast sea of builders, it's not the loudest who gets heard, but the one whose message resonates.
The Battleground Has Shifted
While builders might pride themselves on an impressive closing rate once they're in direct conversation, the battle today lies it's in the silent assessments happening behind your prospect's computer screens.Â
If a builder's online presence doesn't proactively squash these concerns, the digital era's empowered clients won't hesitate to drift towards competitors—whether they're flashier big names or lower quality options.
To truly succeed in today's market, builders must evolve their strategies. It's not just about selling a service anymore; it's about addressing concerns before they're voiced, demonstrating understanding, and positioning oneself as the go-to expert—all before that first point of direct contact.Â
The good news is, there's a tried and tested strategy that can slice through the noise, spotlight your unique craftsmanship, and most importantly, preemptively address the myriad of client concerns: Content Marketing.
Yet how do you do content marketing the right way?
For starters, content marketing isn't just about telling your audience that you're the best in the business.Â
It's about showing them, proving it with every blog post, article, video, or infographic you produce.Â
It's a dialogue, a consistent communication channel that allows builders to not only showcase their expertise but also to resonate deeply with their audience's needs, wants, and fears.
And here's the clincher: the numbers undeniably back up its effectiveness.
According to the Content Marketing Institute (CMI)...Â
Content Marketing Rakes in a Whopping Three Times as Many Leads as Traditional Outbound Marketing (Yet Astonishingly, Costs 62% Less)
HubSpot's research reveals an even more compelling story: businesses that wield the power of blogging see a staggering lead growth of 165%, while those that opt out?Â
A comparatively meager 73%.
But let's ground these figures with a real-world example.
In the book "They Ask, You Answer", there's an example of a swimming pool company achieving a modest 10% closing rate. Yet…
Something Magical Happened When a Potential Buyer Consumed 30 or More Pieces of Their Content: The Conversion Rate Skyrocketed to an Astounding 80%
What's the secret? It's simple: content builds trust. It demonstrates authority, answers burning questions, and mitigates concerns. It ensures that by the time a prospect reaches out, they're not seeking a sales pitch; they're looking for a partnership. In the vast digital landscape, content doesn't just make selling easier; it transforms it into a mere formality.
To any custom home builder seeking to elevate their brand, cultivate trust, and usher in a new era of growth, content marketing isn't just an option—it's the cornerstone. Embrace it, and watch as the digital doors swing wide open.
Ryan Stannard is a case in point.
As the only builder to reach level 10 of APB’s professional builder levels, he’s not just another name; but a beacon of inspiration and living testament to the immense power of content marketing.Â
This feat didn’t materialise out of sheer luck or coincidence. In the years before Ryan found APB, he was struggling…
Source: APB SORCI Report 2023
Overworked, not making any real money and with no direction. He thought about throwing in the towel and giving up altogether
Sound familiar?
While he credits APB’s WIPAA calculator and coaching with changing the way he runs the business and…Â
- Building roughly 25 new homes per year
- Marking up his jobs to 30%, giving him the net profit required to be a sustainable building company in the industry.Â
For years, while others treaded the traditional routes, Ryan embraced the content-centric approach with unwavering conviction.Â
Every article, video, and blog post he produced was meticulously crafted to resonate with his audience, answer their concerns, and showcase his expertise.
The results speak for themselves.Â
While many builders grapple with lead generation and brand trust, Ryan's digital presence is a magnet, drawing in prospects and converting them with an ease that makes the process seem almost magical. And now the same opportunity is available to you…
If you’re a builder ready to dominate the digital realm, this is your vessel. With Butler's tech brilliance and Bywater's word wizardry, your online success isn't just probable — it's inevitable
A Comprehensive, Three-Stage Approach toTransform Your Digital Presence
Creating high-quality, engaging content can often feel like a Herculean task. But imagine if a single interview could be the seed that blossoms into a full-blown, multifaceted digital presence. That’s not just efficiency; it’s strategic brilliance. Here’s how we make it happen in three meticulously crafted stages:
Stage 1: Content Creation - The Foundation of Your Digital Empire
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Emotional Hot Button Identification
We dive deep into understanding what truly resonates with your audience, tapping into their deepest desires and concerns.
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Content Buckets
Organising content into specific themes, ensuring a wide range of topics that speak directly to your audience's interests and needs.
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Social Quote Cards
Create a digital ripple with over 30+ uniquely designed quote cards, mirroring your core beliefs.
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Articles That Resonate
From a single interview, we can derive a dozen or more proof-laden, articulate articles. Imagine being a thought leader online from just one session.
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365 Day Marketing Calendar
Laying out a roadmap for consistent content delivery, tailored to keep your audience engaged throughout the year.
Stage 2: Core Social Channel Optimisation - Amplifying Your Voice
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Optimise All Online Social Platforms
Tailoring your presence on platforms like Facebook, Instagram, LinkedIn, and Google to reflect your brand's unique voice.
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Smart Social Posting Platform Setup
Utilising cutting-edge tools to streamline and automate your social media postings.
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Integrate Social Platforms
Creating a cohesive social media strategy that ensures your brand's message is consistent across all channels.
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Set Posting Regime
Establishing a schedule that keeps your audience engaged without overwhelming them.
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Load and Optimise Social Posts
Crafting messages that are not just informative but also SEO friendly.
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LinkedIn Profile and Company Optimisation
Making sure your LinkedIn presence is as robust and compelling as your work.
Stage 3: Core Website SEO - Ensuring You Are Seen and Heard
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GEO SEO Page Keywords
Leveraging localised SEO strategies to make sure you are seen by the right, local demographic.
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SEO Advanced Toolstack
Employing the latest in SEO technology to ensure your website ranks high in search engine results.
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Top 5 SEO Tasks
Focusing on the most impactful SEO strategies to get you quick and noticeable results.
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SEO Meta Data Reset for Home Page
Refreshing your home page to make it more attractive to both search engines and visitors.
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Monthly Rank Track Reporting
Keeping you informed on where you stand in search rankings and how to improve.
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Google My Business Optimisation
Fine-tuning your Google My Business listing to enhance local search visibility.
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Site Speed Check/Optimisation
Ensuring your site is fast and user-friendly, a critical factor in retaining visitor interest and improving SEO rankings.
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Benchmark Site/SEO
Before we take any actions we benchmark your complete website, keyword rankings, web traffic, so you have a 'before' report to show the vast improvements.
We don't just create content; we create a digital ecosystem that allows your expertise to shine brightly,
drawing in the right clientele. Our integrated approach ensures that from the first moment a prospective client discovers you online,
to each touchpoint in their journey, they are engaged, informed, and drawn closer to choosing you to build their dream home.
APB Builders We Have Worked With
![Stannard](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/fe0d3636-a4e7-4758-a2f2-ff807841b3a9-1.webp)
Stannard
![Highwater](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/4d66e5c2-b7d9-48e2-9aa4-cdcc3de99f91-2.webp)
Highwater
![Nomad](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/Nomad-Built-Horizontal-Logo-White-Writing-Transparent-BG-1536x384-2.png)
Nomad
![Enlightened](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/e22bb30f-110e-4581-9b0d-734457787831-2.png)
Enlightened
![Timber Home](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/ths-logo-295x300-3.png)
Timber Home
![David Prior](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/logo-2048x2038-3.png)
David Prior
![Heritage Homestead](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/HH_Logo_Plain_Black.png)
Heritage Homestead
![Edwards Family Homes](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/Edwards-Family-Homes-Logo-For-White-Backgrounds.png)
Edwards Family Homes
![Avvio](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/AVVIO_LOGO.webp)
Avvio
![Norm Wales](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/nwclogo.jpg)
Norm Wales
![Patton Building](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/patton.png)
Patton Building
![Pro Duplex](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/produplex.png)
Pro Duplex
![Lynch Building](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/Lynch-Building-Group-v23-landscape-white-option-2-full-color-rgb-900px.png-2023-12-11-14.41.36.png)
Lynch Building
![Newfangled](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/NEWFANGLED-BLACK.png)
Newfangled
![Monarch](https://www.smarterwebsites.com.au/wp-content/uploads/2023/12/caa6c2c2-2bd6-4eba-bc56-97c7ff9f9a56-1.webp)
Monarch
Frequently Asked Questions
Packages
Bronze TierFoundation Builder
- Blogs (500+ word articles)
(1x 500+ word articles per month) - Blog Post SEO Optimisation
- FULL Site SEO Optimisation
- Facebook Posting
(6 diy posts per month) - Instagram Posting
(6 diy posts per month) - Twitter Posting
(6 diy posts per month) - LinkedIn Posting
(6 diy posts per month) - LinkedIn Articles
(1 diy posts per month) - Social Post Distribution
Do it yourself - Email Soap Opera Sequence Broadcast
Not included - Video Shoot
Not included - Video Production
Not included - YouTube Videos
Not included - YouTube Video Optimisation
Not included - FAQ SEO Featured Snippet Strategy
Not included - Website Heatmap Tracking/Reporting
Not included
Silver TierStructure Enhancer
- Blogs (500+ word articles)
(2 x 500+ word articles per month) - Blog Post SEO Optimisation
- FULL Site SEO Optimisation
- Facebook Posting
(12 posts per month) - Instagram Posting
(12 posts per month) - Twitter Posting
(12 posts per month) - LinkedIn Posting
(12 posts per month) - LinkedIn Articles
(2 LinkedIn articles per month) - Social Post Distribution
Done for you - Email Soap Opera Sequence Broadcast
(4 emails per month) - Video Shoot
Not included - Video Production
Not included - YouTube Videos
Not included - YouTube Video Optimisation
Not included - FAQ SEO Featured Snippet Strategy
Not included - Website Heatmap Tracking/Reporting
Not included
Gold TierMasterpiece Creator
- Blogs (500+ word articles)
(4 x 500+ word articles per month) - Blog Post SEO Optimisation
- FULL Site SEO Optimisation
- Facebook Posting
(24 posts per month) - Instagram Posting
(24 posts per month) - Twitter Posting
(24 posts per month) - LinkedIn Posting
(24 posts per month) - LinkedIn Articles
(4 LinkedIn articles per month) - Social Post Distribution
Done for you - Email Soap Opera Sequence Broadcast
(8 emails per month) - Video Shoot(2 of Half-Day Onsite Shoots)
- Video Production
(Full professional video production) - YouTube Videos
(YouTube videos loaded) - YouTube Video Optimisation
(tag, meta data, description, backlinks) - FAQ SEO Featured Snippet Strategy
(24 featured FAQ snippets (SEO)) - Website Heatmap Tracking/Reporting
(tracks ACTUAL exact website clicks (Advanced SEO)
This is a 12-month program, auto-renewing after 12-months unless otherwise advised.