So many businesses think once they have a website, a steady stream of new clients will flood in. I call it the “build it and they will come” theory. Good luck with that! That’s a big statement seeing as most of our work is websites, but… We all need a MIX in our marketing for [...]
I’m sure you’re the same, with that entrepreneurial spirit there is never a shortage of ideas or opportunities, our problem is we only have one life to try and fit it all in. I’ve just come from a great mastermind session this morning. A colleague who has become a good friend John Denton runs these [...]
Yes, through savvy marketing and the very best is word of mouth marketing, or a referral, where someone is essentially saying, “this person solved my problem….you should go to them so they can solve yours too”. We all like referrals but most business owners are doing nothing proactive to get them. In a Recession, that [...]
Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans [...]
The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this [...]
“Peter is a rare jewel in the crown of the WA marketing fraternity in that he provides excellent guidance in that hardest of hard business development jobs – lead generation. The techniques he advocates help to differentiate your business, are measurable and cost effective – an attractive feature in our current financial environment. I have [...]
For the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing. If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model are far and few between [...]
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