Isn’t this the ultimate dream? Making money while we sleep… or sitting in our underwear at the kitchen table (probably not a good look for me). Here’s a rave from David Osborne who did just that. David and I started the ‘make money online journey’ around the same time. We were actually in the same [...]
Yes, through savvy marketing and the very best is word of mouth marketing, or a referral, where someone is essentially saying, “this person solved my problem….you should go to them so they can solve yours too”. We all like referrals but most business owners are doing nothing proactive to get them. In a Recession, that [...]
Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans [...]
When the yellow pages rep came to see me he started to tell me what I needed. I then told him what I wanted and showed him my ad. He then tried to change most of the ad. I suggested that he change nothing and that I was confident that what I had would work. [...]
I just got off the phone with yet another rapt client. Jim’s site is only 14 days old, as in like the domain name was only registered 17 days ago – It’s a brand newie. The reason I’m clarifying that it because quite a few of our clients have us rebuild their site which means [...]
Friday nights with good friends and a good wine is a great way to end a busy week. And as you do with like minded entrepreneurial friends we were bouncing around our “take over the world ideas, million dollar breakthroughs and world changing ideological schemes”. By the end of the night I’m sure we’d pulled [...]
I started using LinkedIn about a year ago. Probably like most people I set up my profile and did nothing with it. To be honest, I wasn’t sure what else I should do. You do need to build up your connections. Check your friends ‘connections’ too and ask for the introduction to like minded people. [...]
This is the fundamental business building premise but it still needs to be mentioned. So many people get caught up in a lot of “Business Building Activities” and forget this one simple principle. There are only three ways to grow your business: 1. get more new clients 2. get your existing clients to come back [...]
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