So my ‘cranky pants’ are off, my ‘winning smile’ face is on and I’m all pumped. Yesterday I shared how my drop dead gorgeous wife was cross with me for spending way too much time in the office. Hey, I was a man with a mission.

The good news is three-fold. My wife likes it when we have a ‘win in business’, mainly coz I’m a happy chappy and also, she gets to go hopping more. The other good news is that the ‘win in business’ is our Niche Domain Mini SEO Website packages are ready. And that’s the third fold good news for you.

You now have access to our ‘Secret Weapon of Mass Domination’.

You get to bank more money because of the extra traffic your business website is about to get. Why?

That’s what the ‘Mini SEO Website’ does.

Niche Domain Mini SEO Websites – 3 page websites that are designed to fast track you getting to page 1 on Google for one primary search term plus four other keywords.

Here’s a simple low cost way for business owners to take advantage of this technology to bump their business website traffic and search engine ranking.

It’s Simple:

• If you want to be known for ‘business websites perth’ then you buy that domain name or a variation of it. EG: – www.businesswebsitesperth.com.au – and we build your new Niche Domain Mini SEO Website on that domain and point it to your main website.

• If you’re a personal trainer and want to rank well for that term in a certain suburb then you register that domain name and we build a Niche Domain Mini SEO Website on that domain and point it to your main website.

• If you’re a business coach with a niche market then register that domain name and what you do, maybe where and we build a Niche Domain Mini SEO Website on that domain and point it to your main website.

• If you provide software training using particular software then register that domain name and what you do and we build a Niche Domain Mini SEO Website on that domain and point it to your main website.

• If you’re an accountant and want to rank well for a district, or perhaps a niche in the industry then register that domain name and we build a Niche Domain Mini SEO Website on that domain and point it to your main website.

Dominate YOUR Market!

These websites are loaded with the 5 primary search terms you want to be known for. So you could have 1 or 5 or 10 or 100 Niche Domain Name Mini SEO Websites all on Page 1 in Google ALL pointing at your main business website.

It’s an easy way for the average business owner to DOMINATE YOUR NICHE over the corporations and big boys who spend thousands every single month on SEO.

We published on the Thursday and on Tuesday – PAGE 1 on GOOGLE! Woo Woo!

And we know from previous experience the site will hold its position. We’ve done this many times before but 5 days is a record even for us (I would show you more examples of our success with this but then my competition would know so sorry folks, this is all you get to see) We don’t brag about it because it’s our ‘secret weapon of mass domination’.

You Can Outrank the Big Boys TOO!

AND this is a sweet deal, a once off investment, no ongoing costs or monthly fees! (Except inexpensive web hosting)

HOW IT WORKS IN LAYMANS TERMS!

What is the first thing the search engines look for?

• The domain name or web address.

• What is the next thing that they look for? The Title (that’s the text up the very top left of your computer screen).

• Then they look for the description (hidden in the code but VERY important) and then the keywords factor in next.

• What is the next thing they rank your website by? The ‘Heading Title Tags’. These are generally the headlines and sub headlines on your site. They have to be set up correctly.

Why is all of this important?

When you search for something Google, Bing and Yahoo want to give YOU (or your clients) exactly what you’re looking for. It’s all about ‘user experience’ and the best results.

And if your niche domain name matches what people are searching for it will rank well.

And if your new niche Mini SEO Website is structured well it will direct traffic directly back to your core business website. And LOT’S of it!

And if your core website will help them, answer their problem, give the user that experience, and offer a solution then this can help in 3 simple ways –

1         capture direct search engine traffic

2         direct traffic to your core site

3         help boost the rankings of your core website

Not only will it help you to get to page 1 on Google! It will help you to stay there!

Don’t Let Your Competition Get the Jump On You! Are you ready for DOMINATION? Maybe even World Domination!

Limited Packages: We know there’s going to be a rush for these so that’s why we’re going to have to limit the amount of orders we take before Xmas and we also have a special BULK BUY packages below for the smart business owners who want to seriously dominate their market segment.

You Will Need To Be QUICK!

This is on a ‘first in best dressed’ basis. Let’s get straight to the deal:

(Ridiculous isn’t it? These are full blown Genesis Framework WordPress websites with 3 pages fully SEO’d.) See below for the full technical details:

Seriously, Don’t Delay, When a Domain Has Gone… Its Gone Forever!

Let’s Get You Started! Book Your Mini SEO Websites NOW!

For the business owner who wants to understand it more, here’s the results and read on below…

Niche Domain Mini SEO Website (the Specifications)

-          Focussing on top 5 keywords for your niche

-          SEO Title * (from your existing site)

-          SEO Description * (from your existing site)

-          SEO Keyword bank * (from your existing site)

-          SEO Text Saturation on Page *

-          Optimised H1, H2, H4, H5 and H6 Title Tags *

-          Strong Anchor Text Links throughout site

-          Fully Functional and Optimised ‘Contact Us’ page

-          Fully Optimised ‘About Us’ Page

-          Anchor Text Link To Testimonials/Case Studies on Core Website (Credibility factor)

-          Full XML Search Engine Compliant Site Map (Search Engines love this)

-          Full SEO and Search Engine Compliant Archives Page

-          SEO Anchor Text Footer Links (Links direct to your website with the terms you want to be known for)

-          RSS Feed from Core Website (Core website content pulled automatically)

-          One Primary Graphic from Your Core Website

-          Gravatar and Author Install on Mini SEO Website (from existing account)

-          Google Analytics Site Registration *** (using your pre-existing Google Account, otherwise charges apply)

-          Install Google Analytics Tracking Code into site *** (so you know exactly how much traffic)

-          Premium Australian Virtual Private Server Hosting provided **

-          Choice from 10 core template colours

All of the above to be set up on YOUR primary niche domain names.

Let’s Get You Started! Book Your Mini SEO Websites NOW!

Conditions & Stuff You Need To Know:

You must have a current website.

You must provide us with access to your niche domain or domains, so we can repoint it to the hosting server (Charges will apply otherwise @ $121 per hour).

You specify the domain name and 5 core keywords and phrases you want to rank for.

What do the *stars* mean?

* We use the primary Meta Data (Title, Description and Keywords) from your existing core website (Charges will apply otherwise). See below for a full SEO Competition Analysis and Meta Data Creation Package.

** 12 months Premium Australian Server Hosting is INCLUDED FREE in this package. Credit Card details required for the Auto-Renewal 12 month Premium Australian Server Hosting at $132 per year (due to be paid IN 12 months).

*** For us to do the Google Site Registration and Analytics Code you must have a pre-existing Google account AND provide us with access to that account (otherwise charges of $121 per hour will apply for account set up and registration or we leave that component)

We use a standard graphic from your core existing site (supplied by you – unless you’re an existing client and we have it on file).

You need to have a Gravatar and Author BIO from an existing account. Easy to do. (otherwise charges of $121 per hour apply)

You must provide the copy for the ‘home page’, the ‘about us’ page and the ‘contact us’ page.

Design template used as shown in the demo, with your choice from 10 default theme colours.

The site to be structured as per the demo - www.businesswebsitesperth.com.au

The required information, content and graphics to be supplied within 30 days.

We cannot guarantee page 1 results although we’d like to but only the Google Gods know all the rules.

We reserve the right to refuse this offering to any person or business if we so choose.

We also reserve the right to update these terms and conditions if we so choose.

Let’s Get You Started! Book Your Mini SEO Websites NOW!

The Other Stuff You Need To Know!

We will have the site loaded and live with 7 to 10 days once we have all information (e.g. access to domain, content, graphics, etc.)

When do I pay?

Half now and the other half in 15 days.

How do I pay?

By credit card. We will need a credit card to handle the 50% deposit and the final ‘go live’ 50% auto credit card payment in 15 days. No exclusions.

Where are the cheapest domains in Australia?

That would be us. Domain name registration can be done though our registration page – www.smarterwebsites.com.au/go/domains – For .com.au domains it’s only $22 for 2 years.

Let’s Get You Started! Book Your Mini SEO Websites NOW!

FAQ:

Can I get access to the ‘back end’ of the website?

Yes, absolutely. You get full Admin access as soon as the site is built and handover occurs.

Will I get my own username and password access?

Yes, absolutely.

Can I add new pages and content to the website?

Yes, absolutely.  Do be mindful though of its intended purpose, a high ranking website and traffic driver.

Are these websites built using the world famous Genesis Framework WordPress platform?

Yes, absolutely. We only build websites using this as our platform, with good reason!

Are further edits included?

It depends, but you will be able to self-manage this. Site edits can be managed by us if you are on our Premium 220 Membership Program and we will perform 1 edit per month at no charge otherwise it will be $121.00 per instance.

http://members.smarterwebsites.com.au/members/membership-program-levels

Let’s Get You Started! Book Your Mini SEO Websites NOW!

SEO Competition Analysis and Meta Data Creation Package: Let’s talk about your business and business needs.

Admittedly I was still in the office at 10pm but I had a mission that night. I just had to get this new website published.

I was stressed trying to get the code right and had my ‘cranky pants’ on… apparently.

We wanted to be known for the search term ‘business websites’ which is fairly competitive, meaning it might be tough to achieve in the short term. Add in the term ‘perth’ and that makes it a little more specific but it will still take time with lots of SEO (Search Engine Optimisation) work.

Imagine IF you had an extra 1 or 5 or 10 websites!

If they were all directing web traffic to your main business website imagine the extra phone calls and business you’ll get! Think banking more money!

That’s what a ‘Mini SEO Website’ does.

Niche Domain Mini SEO Websites – 3 page websites that are designed to fast track you getting to page 1 on Google for one primary search term plus four other keywords.

Here’s a simple low cost way for business owners to take advantage of this technology to bump their business website traffic and search engine ranking.

It’s Simple:

If you want to be known for ‘business websites perth’ then you buy that domain name or a variation of it. EG: – www.businesswebsitesperth.com.au – and we build your new Niche Domain Mini SEO Website on that domain and POINT it to your main website (see our demo Business Websites Perth)

These websites are loaded with the 5 primary search terms you want to be known for. So you could have 1 or 5 or 10 Niche Domain Name Mini SEO Websites all on Page 1 in Google ALL pointing at your main business website.

It’s an easy way for the average business owner to DOMINATE YOUR NICHE over the corporations and big boys who spend thousands every single month on SEO.

We published on the Thursday and on Tuesday – PAGE 1 on GOOGLE! Woo Woo!

And we know from previous experience the site will hold its position. We’ve done this many times before but 5 days is a record even for us (I would show you more examples of our success with this but then my competition would know so sorry folks, this is all you get to see) We don’t brag about it because it’s our ‘secret weapon of mass domination’.

YOU CAN OUTRANK the Big Boys TOO!

AND it’s only going to be a once off investment, no ongoing costs or monthly fees! (Except inexpensive web hosting)

Tomorrow we’ll be announcing the packages so be ready.

Limited Packages: We know there’s going to be a rush for these so that’s why we’re going to have to limit the amount of orders we take before Xmas and we will also have a special BULK BUY package for the smart business owners who want to seriously dominate their market segment.

You Will Need To Be QUICK!

It will be on a ‘first in best dressed’ basis. If you pre-register you will have the first option, with no obligation.

But DO IT NOW! – Mini SEO Website Registration

PS: So how did I win brownie points with my wife? By Tuesday I was a very happy man – Happy man = happy wife = happy life! I’ll tell you more tomorrow.

Oh, the price? Cheap as chips, you will be amazed and regret not pre-registering to lock in your option to take advantage of this opportunity.

Register NOW, there is NO Obligation! – Mini SEO Website Registration

For the business owner who wants more detail and PROOF, here’s the results and read on below…

So how will this help my business?

More back-links to your main business website is one benefit. Plus high rankings for specific search terms is another.

What is the first thing the search engines look for when someone does a search?

• A multiple of elements but one is the domain name or web address.

• What is the next thing that they look for? The Title (that’s up the very top left of your computer screen).

• Then they look for the description (hidden in the code) and then the keywords factor in next.

• What is the next thing they rank your website by? The ‘Heading Title Tags’. These are generally the headlines and sub headlines on your site. They have to be set up correctly.

Why is all of this important?

When you search for something Google, Bing and Yahoo want to give YOU (or your clients) exactly what you’re looking for. It’s all about ‘user experience’ and the best results.

If your niche domain name matches what people are searching for it will rank well.

And if your new Niche Domain Mini SEO Website is structured well it will direct traffic directly back to your core business website. And LOT’S of it!

So what are the 3 pages? The core fully Search Engine Optimised website (using your current primary meta data) with a fully configured ‘contact us page’ and a fully optimised ‘about us’ page. Plus absolutely loaded with techy SEO stuff.

Full details tomorrow.

It will be on a ‘first in best dressed’ basis. If you pre-register you will have the first option, with no obligation.

But DO IT NOW! – Mini SEO Website Registration (No Obligation)

Don’t let your competition get the jump on you!

Seriously, Don’t Delay, When a Domain Has Gone… Its Gone Forever!

Don’t miss out on your Niche Domain Mini SEO Websites!

Register NOW! – Mini SEO Website Registration (No Obligation)

The Company:

Nathan Peart of Scope Drafting is a dedicated Building Designer and Energy Efficiency Consultant who is passionate about sustainable building design. Nathan’s other passion is the home builders market although his projects range to some of Perth’s leading project home builders.

Also a 6 Star Energy Efficiency consultant and specialist using Sustainability WA as the web front for that part of the business. (link to s wa case study)

Business Owners Goal – Challenge:

Build the business so Nathan could build the drafting work so that it was being handled by an in-house managed team. Already ahead of most Nathan wanted to better position and stregthen his position in the new building industry energy efficiency rating system under the banner of Sustainability WA.

Previous Status – History:

A totally static online brochure style website with virtually no traffic, a low search engine ranking, no prospect engagement aspects and certainly no lead generation process in place.

Another of our 80% of our work is rebuilds projects.

Result:

1428% increase in web traffic (see Client Quote 1 and 2)

Dynamic engaging website that Nathan can use as a tool to show he’s on the leading edge of industry changes.

Solid lead generation and prospect qualification systems automated and built in.

Yardstick (These stat’s below don’t mean business success, it is simply a yardstick and the world’s internet view of the website evolvement and improvement)

Client Quote 1:

Hi Peter, Just wanted to drop you a line to say how happy I am with my website scopedrafting.com.au

For the first time since I have been in business someone found my website on Google and contacted me, resulting in a new job. I have also been able to use my website to explain my services. After referring one potential client to my website he rang me back to tell me I was exactly who he was looking for and gave me the job based on the information in the website.

It’s only been a few weeks but the investment is paying off already.

Thanks again,

Nathan Peart – Scope Drafting and Design

T: 9537 2000 | E: nathan@scopedrafting.com.au | W: scopedrafting.com.au

Client Quote 2:

13.11.2011

Hi Peter,

I have done nothing to my Scope Drafting Website since you set it up,  besides following your advice of posting regularly. I had not even realised that my Google Page Rank had increased until you brought it to my attention. Although that would explain the huge increase in web based enquiries I am getting. This is totally thanks to your website design.

Thanks again Peter. Nathan Peart

Scope Drafting and Design

9537 2000

nathan@scopedrafting.com.au

www.scopedrafting.com.au

I mean, how do you tell one agent from another, they all tout to be the best. So I took a gamble.

Fast track forward 60 days. Unit sold AND settled.

When Paul did the research there were 2 similar units on the market in our complex. One had been on the market for 154 days, and the other 212. That property was right next door and was listed for $195,000.

OMG, 212 days, I needed to clear this property quickly, the tenant had just moved out after 4 years and I didn’t want to have to re-tenant it while trying to sell it. And I certainly didn’t want to have to cover the mortgage. I needed to shift this property, and quickly.

Just on 31 days later, offer made and unit sold – and within the 3% of the asking price. Woo woo.

So – was I a happy camper? You got that right.

So why am I sharing this?

I went straight to my Facebook wall and placed this rave review for Paul!

Paul Ellis of Warnbro Realty, about to become an Elders branch, is a legend. Sold my unit in a slow market in exactly 31 days. The unit next door is still on the market after 272 days. And I got within 3% of my asking like he said, legend.

Within minutes a friend posted a comment “Is he that good?”

Needless to say they have since touched base and no doubt they’ll be doing business together (by the way, this guy has several properties).

But it gets even better. Next day I get an email from someone else, “Should I use him?” Obvious response – “Yes!”

2 solid leads in 2 days! I reckon that’s a good start to the social media marketing arena.

And Paul doesn’t even have a Facebook Business Page (Yet). Imagine if he had that on a Facebook Business Page, that would mean those client raves would be there forever. Maximum Exposure, Credibility and your Authority, that’s what social media will do for your business. IF YOU DO IT RIGHT!

It’s not enough to just have a Facebook Business Page nowadays.

• You need to have it optimised
• You need to know how to leverage it properly
• You need to know how to us it to engage people, to maximise your efforts.

Check out this video, the numbers are staggering –

http://www.youtube.com/watch?v=SBXOjEZUIm8

Want to get it right?

Check out the raves on our Smarter Workshops “Profit From Your FB Business Page ‘Hands On Do It With You” Workshop wall –

http://www.facebook.com/SmarterWorkshops?sk=reviews

If you’re in Perth we have a workshop running THIS Friday (29th July 2011).

If you’re not in GET IN NOW. Call me direct on 0413 733 272.

There are only 5 spots left so don’t procrastinate – just BOOK NOW!

Also, check out the epic rave reviews we have on our Smarter WordPress Websites wall –

http://www.facebook.com/SmarterWordPressWebsites?sk=reviews

We show you how to do that, and a LOT MORE!

The point is this – you work hard to give great service – so why shouldn’t you get more referrals from all that hard work?

They both happen at the end of a yearly cycle.

Was 2011 going to be Your Year?

We’re half way through. How’s it going? For those who know me well also know that I’m a no fluff sort of guy. Don’t like ornaments in my office, get on with the job at hand and cut straight to the chase. Practical to the end, but I am into the power of positive thinking, the strength of affirmations and the law of attraction. We all strive to achieve those things. Maybe you’re even actively into practicing the givers gain principle.

But what single action can MAKE IT HAPPEN, and powerfully?

Read on to see how you’re tracking or this is just gonna be another ordinary year.

There is something exponentially powerful about having our goals written down. Or having photos or images of the things we most desire up on a wall in our face.

I’m a blessed man, we have a vision board and my wife is the one who pulls all that together. We were just doing a mid-year review. That time of year right? But how many of us take time out to empower our “I Am” statements.

Bear with me, I haven’t gone all flowery here.

The bike is something that we actually achieved last year, but I keep it up on the board as a reminder, gotta have that ‘attitude of gratitude’ right, especially when you’re going through a tough spot.

At the moment my office is a mess, 2 desks sitting in the middle of the office, cables everywhere, all in anticipation of my entire new office fit out arriving tomorrow. Woo woo, another milestone in my business and another vision board victory.

Here’s something else my wife does, she posts greeting cards to ourselves.

I know, bit odd but it’s what’s IN the cards that is so powerful. The other week Linda grabbed a picture of a cruise ship and pasted it on the front of the card.

On the inside of the card she wrote – “The sun is gleaming down, so soft but warming. People laughing all around us, couples strolling, others relaxing, such a sense of peace and joy, contentment. The view of the coastline from the deck chairs on this mighty cruise ship is so serene, such magnificent landscape. We look at each other, a knowing smile. Another vision board goal achieved!”

Pretty cool huh! I want what she said.

Here’s what YOU can do right now, send yourself a real printed postcard. No cost, done online and easy as.

Go here – Smarter Cards – watch the short video, send a card to you and yours with a goal or mission statement or something that means something to YOU! Do it NOW! Cost you nada.

When you involve ALL your senses in your dreams, your goals, your visions, you unleash a supernatural power to make things HAPPEN.

You’ll be amazed at how the universe opens doors for those who are willing to turn the handle. I encourage you, turn that handle NOW!

Sony tells us that there is no exact date when the service will be restored. A lot of people are upset but we should also be grateful, this hack was a timely reminder for all of us.

Imagine your site being down for a couple of weeks?

How would that affect your business?

Not only would you be offline but then you’ve got the enormous task of doing a rebuild. Not sure about you but that thought makes me shudder. Is your data safe, being backed up? All that work, effort and money wasted! Oh, plus the expense of a rebuild!

If it can happen to the big boys with their teams of techie types and mega budgets it could happen to you too –

If you don’t keep your website up to date!

Your WordPress Website version is up to 3.1.2

ARE YOU UP TO DATE!

If you’re a Smarter Websites Standard 110 Member then YES, you are!

That’s what we do as a part of that member plan. Handle the updates for you and also provide not just 1, or 2 but a 3rd level of backups of your website.

So you can sit back down again, Standard 110 Members, you’re safe!

If you’re a Basic 55 Member then it’s up to you to handle the version updates. Get Updated NOW!

Basic 55 Members – Log in to the members area. Go to ‘member resources’ then ‘latest resources news’ and look for the video ‘Updating Your WordPress, Genesis and Plug In Versions’.

Seriously, don’t delay. I personally know of 2 sites that have been hacked, and what a drama that is, you really don’t want to go there.

If you’re not a client then get to it, update now! Make sure you test your cntact form, tec after you’ve updated, just to make sure it’s all working.

Want to take the stress and worry out of all this? See the member plans here –

http://www.smarterwebsites.com.au/go/member-plans/

And upgrade. It’s like insurance, if you need it and don’t have it – too late, you’re dead in the water.

If you want to upgrade do it now – Smarter Websites Members Update.

For the “Techie” types you can check out the detail here -

http://wordpress.org/news/2011/04/wordpress-3-1-2/

So if someone has expressed interest in what you do or offer and they don’t run with it –

- which one of the above 3 is it?

Let’s start with # 1. If they don’t have the money then you didn’t qualify them well enough. And you should only present to qualified prospects, save a heap of time that way.

Or perhaps you didn’t make it affordable for them, as in a payment plan.

If it’s # 2 – you mustn’t have got across the power of what you do or merit of your product or service. Need to check your marketing and sales pipeline. Again, this links to # 1 and how you’ve positioned yourself in the market place. More on that later…

If it’s # 3 and they don’t like you, hmm, maybe a career change is in order.

But if they do like you!

Did you enrol them into the value of your proposition?

Did you give them enough evidence that what you do works?

To the point where that evidence and that value is overwhelming!

Here’s the thing, even with all the due diligence in the world, people still base their buying decisions on emotion. Yes, they’ll weigh up the pro’s and con’s but if there is that preponderance of proof then who can say no!

What others say about you is infinitely more believable than what you say about you…

Think about it. How much more likely are you to try a new store or go to a restaurant if a friend or family member told you about it?

A lot more likely! Imagine then you saw an ad in your local newspaper for this business.

You could almost speak with authority and recommend it to others even if you hadn’t been there as yet.

If someone you know and trust is making a recommendation it invariably means you are going to trust their judgement. Also, if there is a swag of testimonials from people you don’t know then the result is the same!

So you work hard to deliver, you over-deliver even. You have clients who are absolutely rapt with all that you do, ravings fans. So you have all these people ‘gushing’ about your service and products but do you share that with the world?

A high ‘gush’ factor with someone singing your praises is a powerful tool.

Testimonials provide credibility as well as proof. They position you as the authority.

I don’t even talk to a prospect until I’ve sent them a company profile which is not about us but more about “what our clients say about us”. We don’t even call it a company profile (I only did then so you knew what I meant). We term it our mini “shock and awe” pack.

I see so many graphically gorgeous company profiles that go on about “us” and “we”. This is not about you!

 
• How can you provide a preponderance of proof that what you say is true?

• How can you boost their confidence that you are not only the best, but they really do need to pick you, or you!

• How can you overcome most or all the objections someone may have about doing business with you?

So how are you going to provide all the credibility, all the authority and give all the evidence?

Testimonials and case studies and results!

So when you do talk or present to them they are already predisposed to do business with you.

So in your offline marketing get yourself a mini “shock and awe” pack!

On your website make sure you “show off” using what your clients say about you! I’m passionate about creating the ‘gush factor’ in what we do.

We’ve just loaded a new sidebar widget which scrolls through specific testimonials. It’s a subtle soft way to show a multitude of testimonials while people are on your website. Check it out in the sidebar -Raving Fans & Great Results. It’s kinda cool.

I also have a testimonials category section for the latest client raves and testimonials.

So for now, make sure you keep collecting and updating YOUR testimonials! And show them off at every opportunity.

Next email I’ll share the “3 types of testimonials” and “3 ways you can use them” – VERY POWERFUL and a post you don’t want to miss!

YIPPEE! You got my attention now buddy.

I was a little surprised though, I’d received a letter from them a few weeks back confirming my accountant had got it right, I owed them money, bugger. Anyway, I figured they’d updated the tax review. You little beauty, new laptop on its way!

Erring on the cautious side I checked the email address it was sent from. Was it legit?

Australian Taxation Office <refund@ato.gov.au>

Yup, that looks good… or is it?

Here’s a snap shot of that email!

The spammers and scammers are getting very clever. And spam and scam emails are on the increase.

So how do you definitively tell if it’s legit or not?

Well, the extension @ato.gov.au is legitimate, and that’s the first thing you should always check.

But NEVER click on that email address! It’s likely they’ll have tracking software on all the links in the email too. What that means is they can tell WHAT email address has clicked on what links. That gives them the opportunity to send a follow up email to try and con you.

Next up check who it was sent to! Yes, you received it but were you named in the email? Chances are no, it was a mass email blast and they don’t actually have your name as such, or perhaps even your address as such.

-          Is it your actual email address that it’s been sent to?

-          Is your name used in the actual email?

No to both of the above then be on alert. (See, I’m not named in the To: or in the message)

This is the key check! Hold your mouse over the links in the email But DON”T CLICK!

-          What do they say?

-          What is the web address that appears as pop up text?

This is the ‘tell’.

In this particular email it reads – http://box 10.host1free.com/~ato/super

What does that tell us?

That the email address that it was sent from, although that appears legitimate doesn’t line up with this link. Plus the ATO sending an email from .host1free.com something – I don’t think so, a bit fishy.

Here’s the tricky bit.

Email links often have the email software web address in the link, mine do – http:www.smartemail.com.au/manager/extension because that is the program that sends the email out.

Here’s the definitive check –

-          Right click on the link – Select – ‘Copy Hyperlink’ – Paste into a web browser window.

What do you see?

Most times it will be a web page being built, or coming soon, having maintenance or some way of trying to capture your personal or banking details.

DANGER – get out of there and report it to the mimicked sender. Which I did and now that link shows a ‘reported web forgery’ notification.

When I first did this with this particular web address I got a ‘website down for maintenance’ message. When I went to the primary site http://host1free.com it was offering free web hosting etc. which is probably all legitimate but the other was not.

By right clicking and pasting direct into a browser you are not enabling the tracking software so you’re safe in that regard too.

You can also check the signature for that legitimate ‘look’ but that ain’t definitive. Same as the message, does it ‘read’ right?

So here’s the ‘is it a scam’ checklist again:

1 – Check the email address extension that it’s been sent from (in this case – @ato.gov.au)

2 – Check who it was sent to! Was it you? (To:xxxxxxx)

3 – Right click an copy hyperlink into a web browser to check (Does it look legit?)

Have you been caught? I’ve been close a couple of times and this was certainly one of the cleverer ones.

Your thoughts?

The most affected was the tyre industry, seems we’re prepared to let our tyres be a little ‘balder’ before we change them over.

The least affected was the beauty industry, go figure. We’re prepared to put our beauty before safety, apparently, amazing. This was a report featured in the Sydney Morning Herald a while back.

I’ve worked in both industries, I know, a bit odd, automotive and beauty don’t seem to go together.

When I was in the tyre game we had an awesome team. We even had rave letters to the local newspaper and were nominated for best business to the Chamber of Commerce. My exhaust fitter was the exception, he was a brilliant fitter but he wasn’t a part of the team. He just wasn’t playing the game with our store and team goals, he threw the dynamics and there was a cost.

But he was so good that I was scared to lose him, so I tolerated his moodiness, his ‘quirks’ and the disunity.

Eventually it got too much, I had to make the tough call and replace him. Gary, the new guy wasn’t as experienced but he worked as a team player. The dynamics shift was huge and the profits soared, we had a unified team cranking past all the previous store goals. Wish I’d done that a lot sooner.

We’ve just done a million dollar makeover on David Osborne’s site Profitable Personnel and that’s what David does, help businesses get the right staff first time round! Who wants that?

That was the first thing we did, rework his ‘claim to fame’ about what he does. It’s a simple yet powerful and memorable ‘catch cry’ – Get the right staff first time round!

Second is we worked and tweaked his lead generation. What is a website? A tool, to build your business!

If you aren’t able to convert web visitors into clients into money it’s all a waste of time, and money.

The results speak for themselves.

I had invested $18,000 on websites before I met Peter, none had generated any leads let alone turn a profit.

The facts: I now obtain one to two leads per day and I am on target to for 100% business growth this year.

In dollars: That is a start-up sole operator business going from zero to $390,000 pa in a couple of years.

You would be seriously crazy not to work with Peter and his team.

(PS: I now have a PA and also a BDM in both Perth and Melbourne)

I rest my case.

My point is this -

If you want the right staff the first time round see David of Profitable Personnel! (Oh, you can get David’s “3 Secrets to Recruiting Star Employees That 95% of Businesses Do Not Know” CD too)

If you want a lead generating prospect converting new client website see Peter of Smarter Websites!

Simply test the model yourself on either link above!

PS: The next industry least affected was the fast food industry. The rationale is that when we’re stressed we spend money on these non-essentials to make ourselves feel better. Strange lot aren’t we?  (Sorry, could not find the original post by SMH)

You know how in life you just ‘click’ with some people? As soon as you meet them the whole ‘get to know you’ bit is just so easy. It’s almost like you’re long lost buddies having a great catch up.

And then there’s the whole similar tastes thing and the “omg, you like that as well?” conversations.

It’s great, I love it. There is that genuine connection and rapport right from the get go.

You have those points of relatedness, you’ve connected emotionally.

Do that with your website and you’ll be rich beyond belief!

Is it working? Is your website converting your visitors and browsers into known prospects?

If not, you haven’t captured the points of relatedness, you’re not ‘connecting’.

Try and get inside their heads, work out why they’re there, what’s their pain, what’s their problem, how can you ‘relate’ with them and therefore engage them.

The free report model is all about making a connection with the prospect. Once you have their attention you “offer” a solution and in exchange for their details you provide some answers. Obviously it needs to address those points of pain, their areas of concerns or questions they have on your subject.

If your report doesn’t cover the “so what” factor people have, then good luck with building up your client base and leads.

You relieve their pain, and for that they’ll willingly give you their contact details.

You now have a ‘known identified prospect’ rather than a ‘random web visitor’!

But it’s also a relationship journey.  What is the best sort of new client to have? A referral! Why?

Because they were referred by a mutual contact so the trust factor is high. That’s what happens when people sign up for your report, or your e-series, you establish credibility and authority, and trust. You’ve started the relationship journey.

So what’s the “How To Look Good Naked” got to do with it?

I ‘connected’ with this guy, Tony de Graaf of Evolve Health. Very passionate about helping people to get their fitness in order, one of those stand out guys you meet in life, a real gentleman (Sorry, don’t mean to embarrass you Tony)

We came up with a catch cry for his business that we turned into the title for his free report “How To Look Good Naked”.

Hey, who doesn’t want that? (He always gets a chuckle at our BNI network meetings)

Tony had already commissioned his website to be built when we met so he had to follow through, bummer.

But what happened next was simply amazing! Tony says it better than me…

I had a brand new website, it looked fantastic, graphically gorgeous, 2 months old but it hadn’t generated me any leads, not a single one!

I met Peter at a networking group, what he said made sense. They did a fresh rebuild on my site then BAM!!! Like a tornado the leads starting coming in.

I’ve had 6 leads come in the last 4 days!!!

The response has been way better than I expected. And it is the passion and enthusiasm with which Peter immerses himself into my project that amazes me.

I am so glad that he is on my team. If you have a website and want it to be giving you more, then definitely get in touch with Peter and Smarter Websites.

If you don’t have a website and want to get online, stop looking around and go Smarter!!!

Don’t you just love it when a plan comes together! We waved our magic wand and hey, presto!

Oh, forgot to share. Tony’s site went from having only 1 page known by Google after 2 months to 35 pages after 3 days. If Google doesn’t know you exist then who else will?

So, who else wants to look good naked, get their website soaring up the Google charts and get a truckload of leads coming in at the same time?

Contact Smarter Websites here!