To build a really successful business we can’t do it all. As a start up we might be the “Jack or Jill of all trades” but sooner or later… We get our bookkeeper to do the figures, the accountant to make it ‘make sense’ and work for the ATO and our insurance broker, mortgage broker [...]
As time goes on we tend to build up a list of people we “follow” via email. Some of the people I subscribe to are mentors, some are clients and some are friends and colleagues. I follow a few to use as models for either myself or a client. Hey, don’t mimic everything we see [...]
One of the most frustrating things when you’re a professional is to get other professionals and people you meet to sign up for your stuff! List building can be one of the toughest and most arduous tasks in business building. Let’s say you’re at a function and you meet some great prospects. You know that [...]
To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in their life. As we would with a friend. Trouble is, for a lot of us, something strange happens when we sit down [...]
Friday nights with good friends and a good wine is a great way to end a busy week. And as you do with like minded entrepreneurial friends we were bouncing around our “take over the world ideas, million dollar breakthroughs and world changing ideological schemes”. By the end of the night I’m sure we’d pulled [...]
Last week I raved about “What others say about you is ‘infinitely more believable’ than what you say”. I also challenged those who already use testimonials that there is a powerful way to get them and use them and the lame way. What should your testimonials say? How to double the power and readership of [...]
The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this [...]
I know I’ve had a bit of a rant on Social Media Marketing recently but even at this early stage of sorting my own I now have evidence that it works. I’ll make this post a quickie… I was just in checking my stat’s stuff for my sites. This is why I love our Smarter [...]
I started using LinkedIn about a year ago. Probably like most people I set up my profile and did nothing with it. To be honest, I wasn’t sure what else I should do. You do need to build up your connections. Check your friends ‘connections’ too and ask for the introduction to like minded people. [...]
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Who Wants More People To Click On Your Web Button?
It comes back to my favourite question “Out of 100 visitors to your website how many are you now able to market too?” Remember, our web visitors might be interested in what we say or sell but maybe they’re not ready right now! And if we don’t get their contact details how can we continue [...]